2. Overseas purchase and self-operation are delivered from overseas warehouses (currently Amazon USA), and will be determined according to the actual situation after sale. Customers need to cooperate in completing customs clearance procedures during shopping and pay taxes in accordance with relevant laws and regulations. In addition, there is an additional freight charge from overseas warehouses to domestic warehouses.
3. China Amazon's overseas purchase is actually just a price reduction promotion strategy. The price is lower than that of China Amazon but higher than that of other overseas Amazon, but some products are not sold in other domestic shopping malls, but are sold overseas.
Amazon also supports UnionPay, but I suggest that you don't use UnionPay. UnionPay borrows other payment channels overseas, and it is very troublesome to refund. Amazon's overseas purchase itself is also a special section of China Amazon, and all of them support UnionPay.
5. Some Amazon products in the United States support global direct mail, so they are all shipped from the United States and sent to any destination in the world. Like JD.COM, Amazon can guarantee authenticity as long as it is self-operated, but it is hard to say for third parties. But the laws in the United States are much more perfect than those in China, and there are few fakes, if any.
Extended data
Amazon's marketing strategy mainly includes:
1, product strategy
(1) Amazon is committed to becoming the most "customer-centric" company in the world. At present, it has become an online retailer with the largest variety of goods in the world. Amazon and other sellers offer millions of unique new products, refurbished products and second-hand goods, including books, movies, music and games, digital downloads, electronic products and computers, home and gardening products, toys, baby products, groceries, clothing, shoes, jewelry, health and beauty products, sports, outdoor products, tools, automobiles and industrial products.
(2) At the same time, it is easy to see the contents and news of other pages in each page, classify different commodities, and implement different marketing countermeasures and promotion methods for different electronic commodities.
2. Pricing strategy
(1) Amazon has adopted a discount price strategy. The so-called discount strategy is that enterprises give certain rebates on the original price of goods in order to stimulate consumers to increase their purchases. It makes up for the discount fee and increases profits by expanding sales. Amazon gave considerable kickbacks to most goods.
(2) For example, in music products, it promises: "You will enjoy up to 40% daily savings on CDs, including up to 30% discount on Amazon 100 best-selling CDs (40% discount on CDs, including 30% discount on best-selling CDs)."
3. Promotion means
(1) Open source and reduce expenditure: As mentioned above, the secret of Amazon's profit lies in the large purchase discounts and free delivery services provided to customers. However, this promotion strategy is also a double-edged sword: it increases sales and also generates huge costs.
(2) How to absorb the resulting costs? Amazon's approach is to spare no effort to cut costs in financial management: reduce expenses, lay off employees, use advanced and convenient order processing systems to reduce error rates, integrate delivery, and save inventory costs ... By reducing logistics costs, it is equivalent to getting more sales revenue with less promotion costs, and then giving it back to consumers, thus winning more customers and forming an effective virtuous circle. Of course, this puts high demands on Amazon's cost control ability and logistics system.
(3) In addition, while cutting costs, Amazon is also actively looking for new profit growth points, such as selling old and new goods for other businesses online, and cooperating with many businesses to sell its brand products to Amazon customers and collect commissions from them.
(4) Amazon customers can buy brands, goods, original books, music products and other products of many merchants in one stop, which not only provides customers with more goods, but also attracts many consumers to shop with its diversified choices and product information, without increasing additional inventory risks, which can be described as killing two birds with one stone. These effective measures to increase revenue and reduce expenditure are an important guarantee for the success of Amazon's low-price promotion.
References:
Baidu Encyclopedia-Amazon Self-operated