Making posters skillfully with fonts —— Interpolation between words and pictures (new design method)? The interpenetration of characters and pictures often seen in foreign poster works can be roughly divided into two categories: one is the interpenetration of fonts and characters, and the other is the interpenetration of fonts and things. Let's first look at some excellent design cases in which words and pictures permeate each other: the mutual penetration of words and fonts creates a unique visual effect with a sense of space, which is very visually appealing. Interpolation between fonts and objects-In addition to interpenetrating characters, this technique is also suitable for interpenetrating animals or still lives. Just like the following case, there are fonts and flowers, fonts and animals such as fish and birds, as well as fonts and musical instruments. Through such an interpenetrating technique, a rich spatial hierarchy is created, which has a good visual effect. Case exercise-Next, through an actual case, learn how to design a poster by using the method of interlaced words and pictures. Poster copywriting information: picture selection-Step 1: Search the keyword "dance" and "dance" through the picture material website, and select a picture with good figure, dance and angle as the main picture of the poster. Word-picture superposition-Step 2: Choose a suitable font to superimpose on the picture, and consider the size and position of the font to form a good interspersed relationship with the text. Interpolation between words and pictures-Step 3: Delete some fonts to form an interpenetrating relationship with words. The specific method is to select the part of the font to be deleted along the structure with the pen tool, and delete it after establishing the selection area. Typesetting of text information-Step 4: Typesetting of text information, using Song style with literary temperament in font selection, arranging the position and size of text according to the priority order of information, and paying attention to the rhythm and the relationship with the main body of the picture when arranging information. Finish the poster-Step 5: Combine the text information with the main body of the picture, and the poster is finished. It should be noted that in order to ensure that the text information on the picture is clearly visible, some picture areas need to be adjusted, such as darkening the bottom of the picture, otherwise it will be difficult to see the information of the organizer and co-organizer on the brighter picture. Well, this tutorial on designing posters by skillfully using text and graphic interpolation is over. I hope you can get inspiration and knowledge from it and apply it to practical work. How to make explosive posters-Poster typesetting articles are mainly left and right structures and left, middle and right structures. There are also some complicated structures, but few of them are concentrated in the big picture above 700×400px, and no matter how complicated the structure is, they all belong to the left-right structure or the left-right structure. Left and right typesetting accounts for 38.37%, about one third, and the remaining two thirds, that is, 6 1.63%, all of which are left, middle and right three-stage structures. Major sellers prefer the left, middle and right three-stage structure, which can express more contents more clearly. Let's talk about the left and right structures, which are divided into three types, as follows: style accounts for 2.33%. This structure seems difficult to master, and only a few big sellers dare to try. 23.26% of this structure is common in left and right structures, and the content to be expressed is divided into two parts. This structure has two special posters. Two different treasures are displayed on the same bottom map, and the link addresses of the left and right parts are different. 1 1.79% This structure is a variant of the left, middle and right structure. In almost all the posters I have seen, the baby picture is placed in the right third, and the publicity copy is placed in the left two thirds. Only one poster is the other way around, and the copy is placed on the right because the five displays on the poster are listed on the left in the same style. 2.33%, a structure rarely used by big sellers, is estimated to be difficult to grasp, or it is non-mainstream to 43.02%. This structure is the favorite poster typesetting of big sellers, accounting for 43.02% of the total number of posters I have studied. I think since half of the big sellers are using it, it is definitely the best marketing effect, and the marketing effect is not difficult to grasp. The structure of ~ 1. 16% is recommended, which is even less mainstream. I have carefully read the poster of this model. The whole poster has a solid background, and the optimized baby picture is on the left. The baby picture highlights the selling point, and the marketing words and selling point keywords are placed in the middle and right respectively, leaving the whole poster blank. The selling point is quite clear, and I find it difficult to grasp it. Unless the selling point has a considerable advantage, if the selling point is not recognized by the buyer, the promotion opportunity will be lost. So few big sellers dare to use this model ~ do you dare to use it? 4.65% Although this structure is not widely used by big sellers, there is no exception: the middle picture is the main picture, eye-catching picture, the right side is the detailed picture or the picture from other angles, and the left side is accompanied by a copy to explain the selling point. Small sellers who want to use this model to make posters should remember the order of the main picture and the auxiliary picture ~ It is not easy to grasp the innovation estimate of the other model ~ To sum up, big sellers are more inclined to make posters. In this mode, the middle copy mainly focuses on the selling points of products, and the left and right pictures are usually different, usually one big and one small, or panoramic and detailed pictures, showing the selling points and information of the baby in all directions. Therefore, it is suggested that the plane mode should be the main mode when planning the poster structure. If the amount of information is large, the graphics mixed mode is also a good choice. This is a variant of the graphic mode, and some baby details are mixed in the propaganda copy to add color to the selling point, but it should not be too much. Too much information can be confusing, but there is no focus. This paper analyzes how the two posters entered from the aspects of modeling elements, forms, color matching and text arrangement. Please upload photos and have a look!
The two posters are arranged in the upper and lower structure, and the whole is centered. The title and main information are distinguished by font colors such as red, which highlights the theme. The elements are a man's fist and a woman's hand. The first background highlights the main picture with light color: fist, male fist reflects the sense of output and masculinity, and the hand is different from ordinary hand, with an extra finger, which is more attractive for deep thinking; The copy is aligned in the middle, with different lengths, more rhythmic and not boring. The second poster is a woman's hand, pointing to the upward copy part, which makes people's visual focus look at the upward copy. The copy adopts inverted triangle typesetting, which can make the visual effect more stable. The part that highlights the hand, unlike the first part, shows the audience the effect you want to express simply and clearly without some details of the hand.
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