A good stationery store needs to do the following:
First, site selection; The second is to determine the business scope; The third is to choose the right goods; The fourth is to actively promote sales; The fifth is to master some management skills.
The first is site selection.
The location of stationery stores is very important, which largely determines the life and death of a store, or the quality of business. According to the experience of most store managers, most of the student stationery stores with good business are concentrated around the school, and in the town, most of them are concentrated in the busy streets of each town.
Secondly, the commodity structure.
Stationery stores mainly have two business directions: students and office. That is, whether the consumer groups are mainly for students or for various enterprises and institutions. This determines the commodity structure of a shop, whether it is mainly student supplies or office supplies. Take the student stationery store as an example:
There are few stationery stores that only sell stationery at present. Most of them are the following modes: stationery+food, stationery+books, stationery+gift ornaments and stationery+department stores. Of course, there are also stationery stores that handle more than three categories. Therefore, before opening a store, we should determine the business scope according to our actual situation.
Third, choose the right goods.
After determining the business scope, it is necessary to purchase goods, but how to choose so many dazzling goods has become a big problem. It is suggested to give priority to brand-name goods, supplemented by miscellaneous brand goods.
Nowadays, the trend of branding is more and more obvious when people consume, and so is the operation of stationery stores. There are well-known brands of stationery in shops, so fans of these brands have become potential consumers. There are also some advantages of running brands, that is, these stationery brands will provide some shelves and image support. If the storefront has a prominent image of well-known brands, it will naturally attract fans of these brands to enter the store for consumption. Brand words have many advantages, but the price is generally higher. The owner's shop is close to a small town, and the consumption power in the town is generally weak, so there should also be goods suitable for low-consumption groups. At this time, it is necessary to add some miscellaneous stationery. The specific proportion needs to be explored by the owner in the operation.
Finally, actively promote sales.
Because the newly opened store has no customer accumulation, it is essential to actively publicize and accumulate customers.
As a stationery store, there are the following promotion methods:
First, buy gifts. The customers of student stationery stores are mostly students. It is quite popular for students to buy some small gifts when they reach a certain amount.
Second, membership system, making membership cards for points exchange.
The third is to engage in some small-scale promotional activities, such as setting up stalls at the school gate or in front of shops on the day when students start school and engaging in promotional activities. In the town, you can also choose to set up a stall to distribute leaflets when there is a big episode, and the effect is good.
Fourth, we can communicate with nearby schools and sponsor school activities, which can take various forms and will not be launched.
-End-
Lepusheng, a well-known stationery manufacturer, provides wholesale services for student stationery such as correction tapes.
In the past 20 years, we have been focusing on providing users with happy and interesting stationery products with the concept of "focusing on quality and being driven by innovation". ?