-1-"sense of participation: internal manual of Xiaomi word-of-mouth marketing"
Douban score: 9. 1
Author: Li Wanqiang, co-founder of Xiaomi Technology.
Introduction: Tell the entrepreneurial story of Xiaomi Company, from company entrepreneurship to product research and development, from product design to brand building, from operation to promotion, and so on. The contents of the book are mainly divided into three sections: participants, products and brands, with a recommended index of 5 stars.
-2- Long Tail Theory
Douban score: 7.7
Author: [America] Chris Anderson
Introduction: It describes the future of business and culture, rather than the head representing "hit" on the traditional demand curve; The long tail stands for "unpopular commodity" and is often forgotten. Book content *** 13 chapter, mainly talking about long tail market, long tail economy, minority culture, long tail law and so on. Recommended index 4 stars
-3- "Start from scratch"/"Advanced"
Douban score: 7.5
Author: Operational thinking is interoperable. The introductory chapters of Sean's two books are mainly from what is operation to the sectors involved in operation. Combined with his own experience, a large number of operation cases are dismantled, which can help newcomers to operate better, and the language is very grounded. The advanced chapter mainly talks about the advanced contents of content operation, user operation and activity operation, and at the same time disseminates the actual operation cases. Recommended index 4 stars
-4- Positioning
Douban score: 8.3 Author: [America] Introduction of AL Ries/Jack Trout: From the concept of positioning to application examples, case disassembly makes you understand the importance of positioning. The idea of this book is of great significance to operation, product design, planning and brand building. Recommended index 5 stars
-5-"Crazy Biography: Let your products, ideas and behaviors invade like viruses"
Douban score: 7.3 Author: [America] Jonah Berger Profile: This book reveals those people who were spread by word of mouth and viruses in The Secret Behind, and tells how to design products, ideas and behaviors into more contagious and infectious content, and spread them wildly.
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