Dangdang is a Chinese shopping website operated by Beijing Dangdang Information Technology Co., Ltd., which mainly sells books and audio-visual products, and also develops the sales of small household appliances, toys, online game cards and other commodities. Its headquarters is located in Beijing. Dangdang1999111opened in October. At present, it is the world's largest online Chinese book audio-visual mall, providing nearly 300,000 kinds of Chinese book audio-visual products for Chinese readers around the world. 20 10, 10, Dangdang landed in the US stock market for the first time, attracting the attention of global investors. 2011At the end of July and the beginning of August, Dangdang suffered three consecutive price oolong incidents, and within 10 days, Dangdang defaulted for three times, but all the reasons given were "operational errors". After the incident, consumers have taken Dangdang to court.

Dangdang is the largest comprehensive Chinese online shopping mall in the world, which is jointly invested by Cowen Company, American Dangdang Tiger Fund, American IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund).

1999165438+10, Dangdang officially opened. Since its establishment ten years ago, Dangdang's sales performance has increased by 400 times. Dangdang's online sales include dozens of categories, including household goods, cosmetics, digital products, home appliances, books, audio-visual products, clothing, mothers and babies, and more than one million kinds of goods. The library has 600,000 kinds of books. At present, nearly 10 million customers become new registered users of Dangdang every year, covering 32 provinces, municipalities, autonomous regions and municipalities directly under the central government. Tens of thousands of people buy things on Dangdang every day, 30 million people browse all kinds of information on Dangdang every month, and Dangdang sells more than 20 million items every month.

Dangdang's mission is to insist on "more choices and lower prices", so that more and more customers can enjoy the convenience and benefits brought by online shopping.