When is the peak season of children's wear store? After more novices enter the children's wear pit, the problems are one after another, and even the goods can't keep up with the rhythm; Other people's homes are cleared in summer, and you are still getting the goods; Spring is new in other people's homes, and you are still selling winter models. Let's see when the children's clothing store is in peak season.
When is the peak season children's wear store of 1?
January: Children's winter clothing season is a crazy season. The specific dates are on New Year's Day holidays and weekends. At this time, the climate is cold, the purchase price of winter clothes is high, and the profit is high.
February: children's winter clothing season, crazy season. The specific dates are around the Spring Festival, Lantern Festival and weekends. At this time, the weather is still cold, and the purchase price of winter clothes is high and the profit is high.
March: children's wear is off-season, winter clothes are reduced in price, and spring clothes are listed in batches one after another, which is the standard peak season. The specific dates are 38 days (mom goes shopping to change clothes for her children on holiday) and weekends. At this time, the weather is alternating between cold and warm, and the temperature is too high, which is suitable for selling winter clothes and listing spring clothes.
April: children's wear spring clothes sales season. It is the standard peak season, and the specific date is on the weekend. At this time, the weather is mild, the temperature is moderate, and spring clothes are selling well.
May: Children's wear in spring and summer is the standard peak season. The specific date is during the long holiday of 5 1, which is the weekend. At this time, the weather and temperature are getting hotter and hotter. Spring clothes are on the market, summer clothes are on the market, and summer clothes are selling well.
10: The autumn sales season for children's wear is a crazy peak season, and the specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. The price of autumn clothes is moderate, and the profit is moderate. It is necessary to cooperate with the promotion to maximize the turnover and make full use of the National Day. /kloc-The peak sales season in October mainly focuses on the 7-day National Day holiday.
1 1 month: children's wear has a smooth transition season in autumn and winter, which is the standard peak season. The specific sales dates are weekends and evenings. At this time, the temperature gradually decreased, the autumn clothes were dumped, and the winter clothes were steadily listed. Autumn clothes sell well, and winter clothes are listed one after another, with high prices and big profits.
1February: Children's wear and winter clothes are fully listed, which is a crazy peak season. The specific sales dates are Christmas Eve, Christmas Day and weekends. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is big. Cooperate with sales promotion during the festival to increase the turnover of winter clothes.
Off-season month
June: The peak season for children's summer clothes is the standard off-season. The specific sales dates are Children's Day and weekends. At this time, the weather is hot, summer clothes are hot, and the running volume is large, but the price is low and the profit is small.
July: children's summer clothes are unsalable season, which is a crazy off-season. The specific sales dates are weekends and evenings. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.
August: children's summer clothes are unsalable season, which is a crazy off-season. The specific sales dates are weekends and evenings. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes were cleaned and discarded. Suggest low-price promotion
September: The off-season of children's wear in summer and autumn is also an embarrassing off-season. The specific sales dates are weekends, evenings, and the middle and late September. At this time, the weather began to cool down, and the temperature difference between day and night was large, accompanied by strong winds. Summer clothes are cleared and autumn clothes are all on the market. At this time, consumers hold a wait-and-see attitude, so many people have lower transactions.
When is the peak season of children's wear store? Before the children's wear sales terminal, we should start from the order meeting, select samples and then process them in the factory, then the wholesale market and finally the sales terminal. Therefore, in all aspects of the channel, each link has its own rhythm. For online and offline, the off-season months of children's wear are similar.
Division of children's wear in off-peak season
Overall:
1 month and early February: children's winter clothing season is crazy season;
Late February and March: in the season of changing seasons, winter clothes are sold, and spring clothes are listed in batches one after another;
April: children's spring clothing sales season, which is a standard peak season;
May: the season of changing seasons, summer clothes sell well, and spring clothes are dumped;
June: the peak season for children's summer clothes sales is the standard off-season;
July and August: the slow-moving season of children's summer clothes is a crazy off-season;
September: children's wear in summer and autumn is out of season, which is also off-season and off-season, which is an embarrassing off-season;
10: children's wear autumn clothes sales season, this is a crazy peak season.
1 1 month: in the season of changing seasons, autumn clothes sell well and winter clothes are listed one after another;
1February: Children's clothes and winter clothes are on the market, which is a crazy season.
Source: Institute of Women and Children.
According to the data of the Maternal and Child Research Institute, the season of changing seasons is basically the off-season of sales. For example, the online sales of Tmall+Taobao shown in the figure, the sales in February/March and May are obviously lower than those in other months, which is because of the transition time from winter to spring and from spring to summer.
The ordering meeting is half a year earlier, the wholesale is one month earlier and the factory is two months earlier.
Since the order meeting, all links have started to move. From the point of view of the sales terminal, the sales of clothing are arranged according to the actual climate.
However, in wholesale markets and factories, it must be carried out in advance. Some insiders said that the wholesale market should perceive the market one month ahead of the sales terminal; The factory should perceive the market two months earlier than the sales terminal; The ordering meeting will basically start about half a year in advance, such as the autumn and winter ordering meeting in March and April.
Different regions have different off-seasons.
The above off-season is aimed at cities with normal seasons, but for Guangdong with only two seasons and Yunnan with only one season, the situation is very different. In Guangdong, March-165438+ 10 is summer, so the saying that June/July is the off-season of summer clothes is not valid in Guangdong.
Not so for Yunnan, where the seasons are like spring.
How to do marketing well in off-season?
Grasp the nodes of promotion. First of all, it is clear that winter clothes should be thrown away when the season changes in March. Summer clothes are hot in May, and spring clothes are dumped;
In July, the sales of summer clothes basically stagnated, and it is recommended to promote sales; In August, a large number of summer clothes were cleared for sale, and it is recommended to promote at a low price; 1 1 autumn clothes sell well, and winter clothes are listed one after another, with high prices and big profits.
Offline sales. By applying for a membership card, giving back in the off-season or packaging the tail goods to the next home with sales channels.
Promotion discount. Carry out promotional activities in your business circle. Set a fixed discount festival to attract consumers.
Develop new drainage products. Children's clothing stores outside residential areas or business districts can attract consumers around them by developing new products and forms, such as beach toys, and sell some small toys and books at the same time.
When is the best time to open a children's clothing store in peak season 3?
1, the best opening time is usually at the beginning of a season. For example, early summer, such as early autumn, or even early winter, but it should not be after June 1 or the Spring Festival.
When you opened in this season, all the good goods in the wholesale market have been sold out. Most of the goods you receive are warehouse goods piled up in the wholesale market. Wholesalers know that you are newly opened and will definitely do their best to bring back a lot of unsalable goods.
At this time, the summer goods in the whole children's wear market are being dumped at reduced prices, and the consumption desire of guests is unprecedentedly low. Without the support of old customers, it is easiest to accumulate a large number of goods that have changed into seasons.
Seeing that the new season's goods will cost a lot of money again, it is always difficult to pay back at the beginning of the opening, which is really embarrassing. This situation is the most fatal blow to new store owners, and must be avoided!
Finally, add one more point: if the money you have can only be used for summer turnover, then I suggest you wait and don't get into the water.
Because the shopkeeper who just started selling children's wear has finished a summer, the money you withdraw is usually not enough to support the second half of the year. Unless a miracle happens, your business in summer is very hot, and the off-season poses no threat to you at all! Congratulations. I passed the adaptation period as quickly as possible. Go down, I believe you will be smoother!
However, not every shopkeeper has such a miracle.
2. Based on the above, we can easily see that August and September of the new calendar is the best opening season for children's wear, and the wholesale market in early autumn has been fully upgraded. New business operators don't have to overstock children's wear in the last quarter, but put all their funds on the newly listed goods in the next quarter and do the upcoming business wholeheartedly.
You can also choose the early summer of each year. Guangzhou is in the middle and late March, and April is in the north. Don't have two seasons' clothes in the store in the new era.