The opening and closing ceremonies of the Beijing Winter Olympics were directed by Zhang Yimou, a world-renowned film director. With the theme of "One World", he expressed his desire to share a new Olympic Games with the world. The performance design of Beijing Winter Olympics continues the concept of 2008. What impressed me the most was the snowflake at the venue, which became the core of the opening ceremony.

Snowflakes not only give people a simple and relaxed feeling of winter, but also have a universal beauty all over the world. At first, it was a small snowflake after another, and gradually formed a huge snowflake, colorful and varied.

Zhang Yimou's Character Evaluation

Zhang Yimou is one of the representatives of the "fifth generation directors", and his films occupy an important position in the history of China films. His films combine national culture, social thinking, cultural roots and film innovation.

Besides movies, Zhang Yimou has many sideline businesses. His opera, ballet and large-scale landscape performance "Impression" series have become the local tourism culture. He has shot the official propaganda films of Beijing's bid for the Olympic Games and Shanghai's bid for the Expo, the emblem of the Beijing Olympic Games and the torch propaganda film. In addition, he also shot advertisements, published books, designed stamps commemorating the 60th anniversary of the National Day, and served as the general director of the opening ceremony of the Beijing Olympic Games.