Advertising can be summarized into nine characteristics in layout design. I have sorted out the relevant contents, welcome to appreciate and learn from them.
First, how many words can be accommodated in the advertising design layout.
Whether it's a/ version, half version or a/ version of tofu, it's full of words and never leaves blank. From the point of view of calculating the advertising design fee and advertising release fee in centimeters, such typesetting is not wasted at all, and it is really cost-effective.
Second, huge advertising headlines.
According to the habit of "quick browsing" of modern people, newspaper typesetting must work hard on the title, the title should be eye-catching and the font should be large. "Selling goods" advertisements follow this practice. The main title usually occupies 10%-20% of the advertisement design page, and the font is "silly and bold". People who read newspapers can't ignore such headlines, which can "forcibly enter" people's field of vision.
Third, use more words and less pictures.
Almost pure text advertising design, occasionally there will be a few small illustrations for "illustration."
Fourth, text segmentation, with eye-catching subtitles or numbers.
The full text is divided into several paragraphs, and the titles and numbers, such as "123" or "",are progressive and orderly. The main purpose of this typesetting is to facilitate reading and memory.
5. Font and font size often change.
Titles may have multiple fonts. In addition to the unique font of subtitles, the content of different sections will be different in font and font size. Even if a piece of tofu is used for advertising and designing products, there may be many fonts and sizes.
5. Font and font size often change.
Titles may have multiple fonts. In addition to the unique font of subtitles in the text, the content of different sections will be different in font and font size. Even if a piece of tofu is used for advertising and designing products, there may be many fonts and sizes.
Sixth, the key sentences in the copy should be bold.
A key sentence can be a paragraph, a sentence, a word, a title, a summary, some sentences in the text, or a product name. When designing typesetting advertisements, readers should be regarded as super lazy people, and the key parts should be obvious, strengthened and bold, so that lazy people can understand them easily.
Seven, the content of "symptom description" should be placed in an eye-catching position.
"Symptoms" is a very important content in advertisements for medical and health products, which will be analyzed in detail later. In the layout advertisement design, "symptoms" must occupy an important position, and it should be clear that the font advertisement design should be special so that people can see it at a glance.
Eight, advertising design should have product photos.
The only picture of the "selling goods" advertisement is the product photo, which is small and not necessarily obvious, but it is one of the design elements of the advertisement, otherwise the whole advertisement may become a popular science article or make a wedding dress for similar competing products.
9. List, address and telephone number of distribution pharmacies.
These kinds of information are carefully arranged in independent areas, and the font size is small enough to be seen clearly with a magnifying glass, usually at the bottom of the advertisement design page, or it can be typeset with white characters on a black background. In addition, this kind of information also conveys the feeling of selling products to readers.
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