Recently, I read a book about how to build a personal IP, called Explosive IP. The author of this book is a new media practitioner who has been in the business for several years. The book he wrote is mainly to teach readers how to build personal IP through new media platforms, start businesses from media platforms and sell themselves. After reading this book, I have some feelings. Let's record it briefly. First, the smell of wine in this era is really a little afraid of the deep alley. Because of the development of the internet, too many people now "sell" themselves through the internet, and my own behavior actually has this nature. Some people who are not good at expressing and selling themselves are probably not as well-known as those who are generally but particularly good at marketing themselves. Therefore, the author made it very clear from the beginning that it is difficult to develop well in this era by starting a business through new media and not "shouting" or "selling" outside. After all, now that the dividend period of many platforms has passed, it is not so easy to increase the powder. Look at the popular platforms now. What kind of creators are there? What strange videos can't be watched? People really fight for the number of fans and clicks. Second, I very much agree that marketing yourself should start from the circle of friends. Actually, I know this. If you want to be a blogger and send articles to attract click attention, your circle of friends must actually be managed well. After all, friends are all acquaintances, and everyone has a certain trust in you. What you are doing, first of all, naturally let people in your circle of friends know, and then it will have a ripple effect. But unfortunately, although I also like the feeling of more and more fans, with my own personality, secondly, I feel that I am not here. After all, I have nothing to write mainly to practice my hands and record my life, not to survive. If I can't get flour today, I won't have any food, so I think that's another story. Third, people with different personalities are suitable for different output methods. Starting a business from the media, I feel that it should not be so difficult for people to work hard and study hard (right? )。 According to the author, everyone should learn to tap their own bright spots. You can start with your friends' comments, first identify yourself and see what you are good at, what you like and where your interests are. Combine what you are good at, what you love, what you have been doing with new media entrepreneurship, and what the audience likes to watch brings some value to others, then this account should still be done slowly over time. Of course, this must be combined with your own personality. For example, some people are extroverted, familiar with themselves and feel good about the camera, so making a video is the best way. Some people may be introverted and prefer to write and draw, which is of course more suitable for graphic methods. The key is to find your own suitable way, the way you like, and stick to it. Fourth, not everyone likes to sell themselves. To tell the truth, in my opinion, the author writes books entirely for the purpose of writing books, which is very purposeful and utilitarian. However, the author also makes it very clear in the book. In fact, the purpose of writing this book is to promote yourself, build your own personal IP, and complete the closed loop of your flywheel theory. Not shameless, but not everyone likes this kind of attempt to sell themselves. Everything they do is in the name of money, and everything is name-oriented. I feel that the theme of this book is contrary to many places in "Looking for Meaning" I read before. "Looking for Meaning" attacked the current ethos of money supremacy in the whole society. This "explosive IP" is the opposite, telling everyone how to "sell" themselves in exchange for money. Fifth, don't flatter yourself, don't be complacent. In fact, I feel the same way on the e-commerce platform. Sometimes when we are developing products, we often have our own intracranial orgasm, feeling that this thing is not good and will definitely sell well after it is put on the shelves. I don't know, in fact, the most important thing is research, that is, to understand consumers and ask people who may pay for this thing what they think of it. The same is true for sending videos from the media. In fact, it's not that important to think that what you sent is right or not. The key is whether the audience wants to see it or not. For example, now that the fertility rate is low, it is really asking for trouble to say "how miserable it is not to have children" on a platform with many young women, and it will definitely lead to a curse. Generally speaking, the feeling after reading this book is actually general, with no special significance, and it is more written by the author to make up for the number of books he has published. But for those who are really eager to attract pink gold by building a personal IP at all costs, it is still worth reading. After all, the author has worked for so many years, and the accumulated experience should also be helpful to novices.