To run a small stationery store well, we need to do the following: 1. Site selection; The second is to determine the business scope; The third is to choose the right goods; The fourth is to actively promote sales; The fifth is to master some management skills.

1, site selection

The location of stationery stores is very important, which largely determines the life and death of a store, or the quality of business. According to the subject's question, it is obvious that the shop has been confirmed, so I won't say much. According to my experience, most of the student stationery stores with good business are concentrated around the school. In the town, most of them are concentrated in the busiest street in each town. Our place is generally called Central Street or Town Street.

2. Commodity structure

Some students mentioned that students are the mainstay, supplemented by office work. This road shows the two main business directions of stationery stores, namely, students and office. That is, whether the consumer groups are mainly for students or for various enterprises and institutions. This determines the commodity structure of a shop, whether it is mainly student supplies or office supplies. It only says student stationery stores here.

There are very few stationery stores that only sell stationery at present (I can't say why). Most of them are the following modes: stationery+food, stationery+books, stationery+gift ornaments and stationery+department stores. Of course, there are also stationery stores that handle more than three categories. Therefore, before opening a store, we should determine the business scope according to our actual situation.

Step 3 choose the right goods

After determining the business scope, it is necessary to purchase goods, but how to choose so many dazzling goods has become a big problem. My suggestion is to give priority to brand-name goods, supplemented by brand-name goods.

Nowadays, the trend of branding is more and more obvious when people consume, and so is the operation of stationery stores. There are well-known brands of stationery in shops, so fans of these brands have become potential consumers. There are also some advantages of running brands, that is, these stationery brands will provide some shelves and image support. If the storefront has a prominent image of well-known brands, it will naturally attract fans of these brands to enter the store for consumption.

Brand words have many advantages, but the price is generally higher. The owner's shop is close to a small town, and the consumption power in the town is generally weak, so there should also be goods suitable for low-consumption groups. At this time, it is necessary to add some miscellaneous stationery. The specific proportion needs to be explored by the owner in the operation.

4. Actively promote sales.

Because the newly opened store has no customer accumulation, it is essential to actively publicize and accumulate customers. As a stationery store, there are the following promotion methods:

First, buy gifts. The customers of student stationery stores are mostly students. It is quite popular for students to buy some small gifts when they reach a certain amount.

Second, membership system, making membership cards for points exchange.

The third is to engage in some small-scale promotional activities, such as setting up stalls at the school gate or in front of shops on the day when students start school and engaging in promotional activities. In the town, you can also choose to set up a stall to distribute leaflets when there is a big episode, and the effect is good.

Fourth, we can communicate with nearby schools and sponsor school activities, which can take various forms and will not be launched.

5, stationery store management skills

First, the layout is neat, the display is full, and the goods are sold in piles. The more complete the goods, the more they are sold. Everyone must understand that how to display more goods and how to let the goods speak for themselves will test the business level of the owner.

Second, new products are often added. Students' stationery is characterized by fast updating, and adding new products frequently can make noodles fresh and attract customers.

The third is to deal with unsalable goods in time. It is inevitable to produce unsalable goods in the sales process. Only by dealing with it in time can we get rid of the burden. We can deal with unsalable goods in various ways, such as reducing prices, giving gifts and finding buyers to return them.

The fourth is to ensure that the best-selling products have a certain inventory. About 60-70% of the sales are contributed by best-selling products, so don't let these best-selling products be out of stock.

Fifth, boys go out and girls go in. Generally speaking, boys buy stationery faster, and girls need to choose it for a long time. Putting stationery suitable for boys outside and girls inside helps to disperse people and relieve the pressure of insufficient store space.