Hello! I'm glad to answer your question. \r\n 1 Very novel \ r \ nAmazon owes half its success to technology. Bezos has long understood the inevitable relationship between business value and technology. Bezos said: "Internet commerce will be extremely important. For many vertical industries (such as book sales), the importance will come soon. Websites can indeed increase the commercial value of many industries, and the technology must be as mature as possible. " As experts say, the challenge for all retailers in the future is to decide how technology relates to their own retail industry. \r\n2 Express \ r \ nThe express features of Amazon Bookstore can be proved from three aspects. One is quick search. Amazon constantly updates its technical equipment and uses the most advanced network server, so its function is extremely convenient and fast. In addition, in addition to search options, customers can browse 23 different topics at the same time, which also saves online time and improves search speed. This is also the online bookstore, although there is no sense of existence of traditional bookstores, but it is easier to shop around. The second is to order quickly. Amazon has two ways to order. The third is fast delivery time. Amazon's fast delivery time is an important reason for its favorable comments. Amazon bookstore has an identity for the arrival time of orders: found the ordered goods+delivery time = required delivery time. \r\n3 Affordable \ r \ nAmazon once claimed to be the largest discount store in the world, with more than 300,000 books available for purchase discounts. In fact, the lack of middlemen leads to exploitation, which encourages Amazon to sell books or other goods at relatively flat prices. \r\n4 Comprehensive \r\n 1 Unique Book Review \ r \ nAmazon has made great efforts in book review, which can be said to have formed a major feature. Their book reviews mainly come from authors, publishers and readers. They write book reviews from different angles and in different ways, and analyze and evaluate a book from different angles. To this end, Amazon provides a space and opportunity to exchange reading feelings, which is bound to be welcomed by book fans. In particular, all book reviews that violate the regulations will not be published online. Different requirements and restrictions are put forward for author's comments, publisher's comments and reader's comments. \ r \ n02 Transaction security \ r \ nAbout the security of credit card settlement: Amazon has made a special "safe consumption guarantee" for security: if you get the wrong demand for consumption in Amazon, you can pay nothing. In addition, users can set up an account in Amazon and pay a certain amount in advance. Amazon will automatically check out after each order is placed. \ r \ nIn terms of payment, customers can choose credit card, cash remittance or check. Amazon accepts multiple cards. Users set a password for their own payment channel, display the card number completely or enter only the last five card numbers to pay the amount. Amazon will not disclose the customer's card number online, but the card number will be stored in a special machine. \ r \ n03 The marketing network is all over the world \ r \ nAmazon has become the largest online bookstore, but they are not satisfied with it. At the bottom of its homepage, there is a sentence: "We plan to appear in more countries in more languages." Amazon is no longer satisfied with the success of the domestic market, but has begun to spread its influence around the world. At present, its business areas include Africa, Asia-Pacific region, Latin America, Middle East, North America and Europe. The existing non-English languages are French, German and Japanese. \r\n 04 Pay attention to brand building \ r \ nBrand has become the most important intangible asset of network information service enterprises. In the international market, network information service enterprises and product brands will occupy an increasingly important position, and brand-name information products with high added value will have greater advantages. The establishment of brand depends on the ability of enterprises to create brand-new information service products and mechanisms in a short time and quickly occupy the market. In addition to the advantages in quality and quantity, network information products should also be irreplaceable in product characteristics. For online users, they often have a soft spot for the latest services. Once they accept information services, especially good information services, they will not give up easily. Strong brand effect can improve the credibility of the company. The most important value of brand lies in consumers' long-term evaluation of products and services, which has extensive influence among consumers and is also the key to increase brand credibility. Some new network information service companies, such as Yahoo, AOL and Amazon, have invested a lot of money in brand building to achieve the effect of publicity. An important means for information service companies to build brands is to provide services and use software for free, with the aim of establishing close ties between products, services and users. Because the information users' behavior of using information is relatively stable once it is formed, this way is very helpful to the brand building of information products. In the past few years, Amazon has created the right of participation for readers to buy books online, providing readers with opportunities for information feedback and enthusiastic service. For example, when readers come to an online bookstore, they will soon receive a bestseller list and ask consumers to evaluate 10 books, which is enough to show readers' preferences and is also a shortcut to understand users' needs. According to users' hobbies, Amazon will also remind readers what new books their favorite authors have written and whether they are willing to sneak a peek, which is what traditional book marketers dream of. In order to expand its influence, Amazon allows any website to connect with Amazon for free, and returns the benefits brought by this "gay website" at a rate of 5 ~ 15%. At present, the number of websites of "Gay Political Committee" in Amazon has reached about 40,000, which makes the banner of Amazon fly everywhere on the Internet and become the best brand promotion. \r\n "novel, fast, affordable and comprehensive" is exactly in line with Amazon's value proposition. As long as we can continue to pursue innovation in these four aspects, Amazon has an excellent competitive advantage. \ r \ nI I hope I can help you. Please adopt it. If you are satisfied, please give me a compliment.