I started to be an e-commerce company in 2008, operating platform businesses such as JD.COM, Taobao, Vipshop and Youzan. Also involved in new product development. To do a good job in the planning of online store products, I think we should do a good job in three aspects: the development of big data selection, the measurement of money, and the promotion of explosions.

1. big data selection and development

Through business consultants and e-commerce software, this paper analyzes the keyword search data of various large markets, such as soaring keywords, competing products, category sales, price changes, through train promotion, the number of competing products, the proportion of Tmall malls, and seasonal cycles. And choose the money with competitive potential and large profit space, and optimize the selling point, packaging, price and brand story according to competing products.

2. On the basis of product selection decision, we can develop corresponding packaging, preferably small-scale mass production, which can measure payment, determine the customer's click, conversion, evaluation and price acceptance, jump the page details of similar products, pay attention to the heat, the rationality of drainage entrance design, the change of natural search, the rationalization of paid search, and the click rate of promotion map. Comprehensively judge whether the product has the competitiveness of explosive products.

3. On the basis of determining the explosive products, plan the explosive operation plan, including activities, price concessions, pages, main drawings, sales breakdown, process plan, promotion budget, customer service sales, production and inventory plan, basic sales plan, etc. As planning, it is more basic work such as page selling point, main map, activity map, customer service words, competing products and comparison of promotion maps. Drainage is the main work of operation.

In short, the product planning of online stores should be dominated by the operation or store manager, centered on the sales target, taking into account the clicks of users and competing products, and transforming graphic planning, paying attention to continuous optimization with the changes of competing products.