Interactive publishing network is affiliated to Beijing Aowei Bosch Book Publishing Co., Ltd., and the on-demand printing business started in 2009. Because the interactive publishing network relies on Beijing Huazhang Graphic Information Co., Ltd. (hereinafter referred to as "Huazhang"), the first batch of on-demand printing products are Huazhang's book products.

Several important problems of on-demand printing

Nowadays, the on-demand printing business of interactive publishing network has been done for more than 8 years. The product categories have increased from the initial hundreds to tens of thousands, and the orders have also increased from the initial few orders per month to several hundred orders per month. The workflow is continuously improved, optimized and perfected. The channel has also expanded from the website platform of the simple interactive publishing network to the Confucius second-hand book platform, Taobao and Tmall platforms. In this process, we are constantly looking for suitable products, effective marketing methods and more accurate people. According to the development of on-demand printing business of interactive publishing network in recent years, the author thinks that there are several important problems in on-demand printing:

1. Product positioning of printing on demand. For the on-demand printing business, everyone will think that it should be aimed at broken plates, but in fact not all broken plates are suitable for on-demand printing, which means that customers do not have demand for all kinds of broken plates. According to the practical data of interactive publishing network for many years, professional books are more suitable for on-demand printing.

2. Product confidentiality and safety management. As we all know, publishers have a strong sense of copyright protection. We have signed a tripartite agreement with publishing houses and printing companies to authorize printing on demand, and the cooperative printing houses have certain qualifications. Therefore, the safety of electronic files of products is fully guaranteed.

3. Preservation of electronic documents of products. The preservation degree of electronic documents is related to the management of various publishing houses. Many publishing houses have no awareness of filing, so the electronic information of books long ago is incomplete, which also leads to limited supply of professional products.