Taobao Double Eleven refers to the online promotion day of 1 1 1 every year, which originated from the online promotion held by Taobao Mall (Tmall) in11in 2009. At that time, the number of participating businesses and promotion efforts were limited, but the Double Eleven has become an annual event in China's e-commerce industry, and gradually affected the international e-commerce industry.

Taobao is an online shopping and retail platform under Alibaba Group. Founded by Jack Ma in Hangzhou, Zhejiang Province in May 2003, it is the largest shopping website in Asia. The main function of this website is to provide users with online retail shopping services and e-commerce platform services including C2C, group purchase, distribution and auction.

By the end of 2009, Taobao had 65.438+0.7 billion registered members, and the number of registered users was still growing. According to statistics, the transaction volume of Taobao in 2009 was 208.3 billion RMB, and it was as high as 400 billion RMB in 20 10, making it the largest online retail business circle in Asia. Taobao Mall integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers.

As of 20 13, Taobao has nearly 500 million registered users and more than 60 million frequent visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute. By the end of 20 1 1, the daily turnover of Taobao reached 4.38 billion yuan, creating 2.708 million direct and sufficient employment opportunities. With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, group purchase, distribution and auction. It has become one of the global e-commerce trading platforms.