In this era of rapid economic development and unlimited possibilities created by the Internet, if a company wants to be in a favorable development for a long time, it should not only maintain the relationship with customers, suppliers and distributors, but also handle the relationship with the relevant public. What is public-private relationship? In fact, it is a series of activities to promote or protect the company image or product image. Nowadays, more and more enterprises attach importance to public-private relationship marketing.

Its main tools are as follows:

65438+ Company mainly relies on published materials, including annual reports, articles, magazines, audio-visual materials, etc. , reach and influence the target market.

2. events. Companies can attract the attention of the target public to new products or company activities by arranging some special activities, such as press conferences, exhibitions, competitions, anniversary activities, etc. Such as BMW's new car launch.

3. sponsorship. Companies can promote their own brand and corporate image by sponsoring sports and cultural activities and social welfare undertakings. For example, VIVO, OPPO, old village head and so on. Named by various variety shows such as "Comedy Story" and "I am a singer".

4. News. One of the main tasks of public relations professionals is to find and create favorable news related to the company, products or employees, and promote media coverage or participate in press conferences.

5. Give a speech. Company managers can enhance the company's image through speeches on some occasions. For example, Luo Yonghao's wonderful speech at the hammer mobile phone new product launch conference not only showed his personal charm, but also spoke for the company's brand image.

6. Public service activities. Companies can build a reputation by sponsoring some public welfare undertakings.

7. Logo media. In order to enable the public to identify themselves quickly, companies can visualize their image by some means, such as slogans, mascots, uniforms and so on. Typical cases are: the slogan of China Merchants Bank is "Change for you", Tmall, JD.COM and Tencent all have their own mascots, and all airlines have their own uniforms.

Generally speaking, public-private relationship is to promote and establish the image of a company or product through a series of activities, which can influence the public's cognition with less expenses than advertising expenses and is usually more credible. Enterprises can use the above seven tools in combination according to their own needs.

Answer: Plaid, a fashionable woman who loves to travel freely and is persistent in brand marketing. You are invited to pay attention to the official account of WeChat WeChat: Marketing Flight.