1. Marketing Management 13 is a book published by Gezhi Publishing House in 2009. The authors are kotler (USA) and Keller (USA). The comprehensive content and materials are not only suitable for beginners in marketing, but also suitable for marketing experts and managers. It is not only a simple textbook, but also a necessary reference book for marketers.
2. The Weakness of Human Nature is a book published by China Women's Publishing House in 2006 by Dale Carnegie. This book is a model of self-education and adult training that is popular all over the world.
3. Positioning is a book published by China Financial and Economic Publishing House in February 2002. The authors are AL Ries and Jack Trout. The book Positioning puts forward what is called "the concept that has the greatest influence on American marketing in history"-positioning, which changes the old marketing understanding of "meeting demand" and creates a marketing method of "winning competition".
The greatest salesman in the world is a book published by World Knowledge Publishing House in 2002. The author of this book is Og Mandino and the translator is Anliao. This book tells the story of a shepherd boy named Haifei, who was lucky enough to get ten mysterious scrolls from his master. Following the principles in the scroll, he insisted on starting a business and eventually became a great salesman.
5. Marketing War is a book published by China Finance and Economics Publishing House in August 2002. The authors are AL Ries and Jack Trout. This book is praised by American business circles as a "war debate" on corporate marketing. This book focuses on four common strategic forms in marketing activities, such as defensive warfare, offensive warfare, flanking warfare and guerrilla warfare. In view of each form, this paper puts forward three principles that should be followed and how to apply these principles in specific marketing activities.
Extended data:
The main process of marketing is:
(1) includes market investigation, market analysis, production decision, market positioning, etc.
(2) Including new product research and development, new product production, marketing planning, brand promotion, market promotion, product display, negotiation and signing, etc. ;
(3) Including product supply, delivery and transportation, payment settlement, etc.
References:
Baidu encyclopedia-marketing war