1. White background: suitable for displaying suits, accessories and patterns. White background picture: the background color is pure, suitable for displaying goods with dark appearance. When the product is a suit, the small accessories in the suit will be disassembled and displayed one by one, which will play a positive role in improving the order conversion. The display color is not as good as the white background picture. Advantages of the white background map: clearly and intuitively displaying the product collection and packaging content can attract buyers' attention more than simply showing the scene. For example, the first picture of toy products and the following white background picture show toy shapes from multiple angles, which has played a positive role in attracting buyers to place orders.

Second, the scene map: suitable for displaying functional goods, aesthetic creation and jewelry goods: For goods that emphasize functional attributes, the scene map has more advantages than the white background map. The scene map makes the buyers of such functional goods feel connected through aesthetic feeling and functions derived from the scene. Summary: For goods with functional attributes and aesthetic feeling, the conversion rate of scene diagram is often better than that of white background diagram, and buyers can get a sense of substitution through the main diagram, which plays a positive role in increasing purchase and order conversion. For example, the following is a magnifying glass, and the display function of the scene map on the right is more vivid and specific than the white background map on the left, which can convey the selling point better.

3. Shooting direction: For jewelry and food, looking up is better than looking down. Reason: Head-up view is suitable for display modeling, while overhead view is suitable for display panorama. Generally, the conversion rate of changing food by head-up shooting is higher than that by looking down. Summary: For fashion products, carefully observe their modeling characteristics under the light before shooting. Although the surface modeling of gold and silver jewelry is solid and round, it will always shine and move when illuminated in a specific direction; The conversion rate of food main map is generally higher than that of top map.

Fourth, the role of models: clothing categories with models are conducive to the transformation of fashion categories, clothing and underwear categories, and using scenes with models without splicing the main picture has a positive effect on the transformation. Summary: For the main picture of clothing, it is suggested to put the big picture of the model in the first picture, and then put the splicing picture and the detailed picture in the auxiliary picture behind, so that the conversion rate is relatively high.

The article is shared by the assistant seller of Xiaoyu e-commerce. You can go to official website to search for it yourself.