State-owned book publishing enterprises in People's Republic of China (PRC) and China are affiliated to Publicity Department of the Communist Party of China and China Publishing Group. They are the official bookstores of the country and one of the publicity and sales offices of national publications. Xinhua Bookstore Head Office was directly led by the Central Party Newspaper Committee, the Central Publishing Committee, the Central Publishing Bureau, Publicity Department of the Communist Party of China, the State Publishing Bureau, the Ministry of Culture, the State Publishing Bureau and the State Press and Publication Administration in different periods.
In April 2002, according to the strategic deployment of the central cultural system reform, Xinhua Bookstore Corporation became one of the important members of China Publishing Group 12. Its distribution outlets are all over the country, and the management organization is Xinhua Bookstore Head Office.
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Xinhua Bookstore Head Office has rich marketing experience in the book industry. In the long-term development, a nationwide purchase and sale network, a warehousing and transportation network and a fund settlement network have been built, which has the conditions for intensive and large-scale operation. In order to meet the needs of the growing book market and increase the application of high-tech means in book distribution business, the national publishing information network system and enterprise management system are being built.
The enterprise is well-organized and powerful, with fixed assets of more than 300 million yuan, business area and storage area of nearly 80,000 square meters, and undertakes to sell to more than 5,000 Xinhua bookstores at all levels across the country.