1, focusing on products and brands
High quality products are very attractive to buyers. What are the selling points of these products?
(1) composition or material
(2) The long-term value of products and the price of durable goods match the higher consumption psychology.
(3) Solve the pain points of users
(4) humanized after-sales service
(5) Establish a selling point through customer evaluation.
2. Reduce freight charges
Free shipping service is usually provided for products with low rates and high prices, and free shipping service is usually provided for products with high prices.
3. Regular and timed greeting card marketing.
Sellers can choose to buy back and leave favorable customers, and then make a greeting card with holiday nodes, or spend a few dollars or so on regular and regular greeting card marketing.
News map
4. Create a login page
Establish your own login page, let buyers leave messages to remind you, and continue to give them later, thus cultivating buyers and evaluation groups. By working hard on the login page, how many friends can be forwarded to gain benefits, which leads to split marketing.
5, cost-effective network celebrity model.
One of the key factors of the network celebrity model is the connection of social networks, which can bring information flow, help tap potential users and advertise DM fast products.
6, add social media * * * enjoy button
7. Set hot topics
(1) The hot topic is the hottest new trend of content marketing on Facebook, Twitter, instagram and other platforms.
(2) Hot search words help enterprises get the right audience at the right time and attract the target audience to visit their websites.
To sum up, there are many marketing methods for cross-border e-commerce, but its core concept cannot be separated from these aspects: understanding the target market, target users and existing resources; Then sort out the development ideas, sort out the promotion methods, carry out and constantly debug and improve, and constantly innovate ideas.