This is what the owner of Yin Da Bookstore said before. I have also read some news about some warm-hearted activities that Yin Da Bookstore has done since its opening. I think it is worth seeing even if it is based on consumption.
In a small space in front of the big hidden library, people who are tired of coming and going can rest on the bench; At the door is the bus stop, where people waiting for the bus can rest; Some people are attracted by the strange big meow at the door and stay here just to take an interesting photo. I was also attracted by the big cat, and it took me half a day to get a full-length portrait of a clean cat.
Yin Da Bookstore is located on Huaihai Road, opposite Soong Ching Ling's former residence. Get off at Shanghai Library Station on the subway 10 line, and walk west along Huaihai Road for about 1000 meters, which is on the right hand side of the street. The so-called "hidden in the city" is indeed in a less conspicuous place.
? There will be a small aisle at the entrance, mainly for children's books. Perhaps the host family missed the picture book time when they were young, and specially prepared it for the children in the nearby Wu Nan kindergarten. In this small space, there are also some exquisite imported books.
The overall decoration style of Yin Da Bookstore is Japanese, including the largest reading area inside, with kneeling seats, where you can feel the atmosphere full of tea ceremony and incense burning, giving people a refreshing feeling. Further inside is the place where books are collected. There are not many books and there is not much space. More than ten square meters of space and bookshelves are embedded in the surrounding walls, and all the books can be seen at a glance.
In Yin Da Bookstore, it is divided into consumption area and free reading area. The free reading area is the place surrounded by bookshelves. A square table and some chairs can probably seat 10 people. I found a book and sat here for a while. I can't sit still. There are so many people coming and going that I feel uncomfortable sitting. We can't complain about this consumption pattern, no matter which line is going to survive, especially in this era when physical bookstores are closing down one by one, it is even more important to find a favorable profit model.
Down the aisle and to the right, there is a small bar. Ask the waiter. The rest area and other small rooms inside are all consumption areas and graded. For example, if you buy a glass of juice, you can only rest and read in the outermost free zone. Need to order a pot of tea to go to the big reading area or small box inside. After reading the tea set, the lowest price is 108. It's a bit extravagant to come alone, but it's almost the same with friends. However, at that time, I seemed to have passed 1 pm, and there was no one at that time.
108 yuan consumption may be the Japanese style of sitting on the floor in the following public areas.
There are also several boxes with elegant names, but they feel that the atmosphere of the boxes is general and not popular.
On the whole, this bookstore is very unique. The space is estimated to be only 100 square meters, and the space used to put books is only about 20%. So there are not many kinds of books, which are more like a leisure place than a bookstore. So this is a place that advocates consumption, which also has a lot to do with its geographical location.
This is not the most prosperous place on Huaihai Road. On the contrary, it looks deserted from the outside and quiet inside. There is only a bus stop separated by a wall, a school dozens of meters away, and Soong Ching Ling's former residence opposite, so it won't look thin.
If you are looking for a book, you may not find it here. If you want to find a place to have tea and chat, it's still a good place.