1, friendly interface
A friendly contact interface always makes people feel kind. If it has some functions and is easy to read, users will feel more comfortable. "Whatcanwehelpyouwith" can guide users to click "Join us" and "Hire us" to participate in email subscription.
2. Show offices around the world
On the About Us page of Tool, the designer marked the addresses and contact information of the team's offices in LA, new york and French in bold. Isn't that what users who click on our page want to know? Correct contact information, simple and direct design, that's how it is done.
3. Simplify the communication process
The contact page of ProductiongLocation also adopts bold and visual page design, but different from other similar pages, it simplifies the communication process, divides the content that users may pay attention to and the specific parts that need to communicate, and allows users with different needs to be directly guided to specific pages and parts, thus achieving the purpose of simplification and diversion.
4. Avatar and Personalized Information
Put photos of designers and team members to let users know about you. The most important thing is not whether your avatar is beautiful enough, but to let users know that there is a real and ordinary designer like you and me behind this beautiful website, which is the result of his or her efforts. Avatar can make the page more personalized, and it can also make it more real and close.
5. Encourage users to communicate.
The core design purpose of our page is usually communication. HelloInnovation's page design fully implements this concept: trying to encourage users to actively communicate with the website. With friendly design, leave contact information, from copywriting to leaving email, and encourage users. How hard can it be to talk?
6. Use pictures to convey metaphors
There are many collections related to design in the Design Museum, and this mobile phone on our page is not only the collection of the website, but also an important metaphor to convey the image of "communication" to users, which can be regarded as a kind of "pun" in design.
7. Create unforgettable designs
Weird designs and interesting copywriting are always unforgettable, and the massive information intake every day makes people remember only the most prominent ones. However, the eccentric design may not be suitable for any brand or website, but for those quaint websites, those unique brain holes always play a role.
8, the performance of brand personality
It is natural and reasonable for a website to present its own brand personality on the About Us page. BooneSelections is an elegant and professional way to integrate brand color matching and related design elements into the About Us page. As a professional wine import company, BooneSelections' About Us page adopts unique typesetting and scrolling page design, creating a unique brand atmosphere.
9. Show contact information
ThisAlso is reliable and in place about our page design, even if the page map shows the location of the company. Scroll down the page, you can also see the detailed address description, subway ride along the line, mailing address, telephone number and so on.
10, give a hint.
The "About Us" page of DeuxHuitHuit website does not provide traditional communication methods, but is designed as an intuitive and simple dialog box. The "Sayhello" dialog box at the top directly reminds the user that as long as the content is entered, the website developer can see it.
1 1, indicating the opening/working time.
For institutions with specific business hours in official website, such as restaurants, museums, shops, etc. In the "About Us" page, the opening time of the store and the time of telephone consultation are marked, which can make users receive services more effectively.
12, using bold fonts.
Panache has adopted a very striking "TravaillonsEnsemble" in the title font of our page, which is lighter and more unique, but it is highly recognizable.
13, using bold color scheme.
Sponge's "About Us" page uses a classic black and white yellow color scheme. This contrasting color scheme combined with detailed description makes the whole page look sharp and rich in texture. Designers use bright colors on the most critical information to make it easier for users to notice them.
14, the use of visual illustrations
Illustrations can always attract users' attention in a more visual way, especially when illustrations are stylized and personalized enough. On LegworkStudio's "About Us" page, wolf head illustrations are added, combined with handwritten fonts, to create a personalized atmosphere.
15, using simple graphics
GiampieroBodini's "About Us" page does not use complicated design skills, but puts a simple rectangle on a complicated sketch background, in which contact information and related information are put. Complex and simple, hand-drawn and graphic, formed a sharp contrast.
16, communicate with the form
Communication is mutual. You can send a message to the website or leave your contact information so that the website operator can send you a message. QEDGroup left a form directly on the contact us page, through which you can leave your contact information.
17, with monochrome color matching.
Concise, elegant and easy to read is the design style of the contact page of JosephAAvoue website. There is no gorgeous design, no fancy function, a slender ring with the most basic contact information in the middle, which is so direct.
18, humor
Humorous designers will never miss a funny opportunity, and Bio-Bak designers will even grandstanding in the contact page. Graffiti fonts, nifty copy, people can't help laughing, and the designer's humor can be felt from every detail.
19, fill in the form
Anakin's "About Us" page also allows users to fill in contact information, but the design of the form is more unique. There is no special form, only placeholders are used to remind users of what needs to be filled in in each position, which is very intimate, intuitive and intimate.
20. Personalized office location display
Similar to the second case, CPB Group has offices all over the world, but its design style is more unique. The content and personalized background of local offices are integrated, and the information is integrated, and the display method is full of personality.
2 1, introducing business.
It is not uncommon to introduce yourself on the "About Us" page, but there are many other things you can do, such as introducing your own business, showing your own brand and attracting users to chat. That's what HelloMonday's About Us page does.
22 video background
Adding video background to the website has become a very popular means, and Moodboard, as a film production studio, uses video background in About Us page, which not only conforms to the nature of their team's work, but also makes the whole About Us page more vivid.
23. Use grid layout
To design a structured page, the grid is always your best friend. UrbanInfluence uses grid to organize the whole page, and the content to be displayed, the part for user input, the decoration part and the displayed map are clearly distributed on the page.
24. Make the interface more friendly.
If we make the interface more friendly, designers have a lot of work to do. A clear and readable interface design is the most basic. The information should be conveyed clearly, without aggressive color matching, familiar with friendly presentation and easy-to-operate interaction. These are all places that designers should do well.
25, step by step guidance
Getting in touch requires a series of operations. If we divide the whole interaction process into several steps, guide users to operate step by step, and add dynamic effects and micro-interaction, it will definitely be a different experience.
26, increase the contact shortcut
The person in charge of different parts of the team is usually different. When users open the Contact Us page, they usually have a clear goal. How to add the FAQ part and the contact information of specific contacts, so that users can communicate with different responsible persons more directly.
27. Integration with other parts of the website.
RobbyLeonardi's website seems to be designed as a plane computer game. When you browse the page, you will go to different pages and do different things with the protagonist, and the page about us is one of them. It is a "scene". This is a way to integrate pages, which is worth learning.
28. Team photos
Many websites are operated by a whole development and design team, so it is very reasonable and personalized to take a group photo as the background of our page.
29. Use spaces
Usually, blank space can enhance the sense of space and structure of the whole page, and BetaTataki has placed a mobile phone with a sense of design on our page, which enhances the presence of contact information and other content by leaving blank space.
30, flexible font layout
Well-designed typography is not only decorative, but also can carry certain content. PaulineOsmont's contact page uses black, silver and gold to build an attractive visual design of the font typesetting machine. When you scroll down the page, you can see a form that is easy to read and typeset.
3 1, solo show
This is also a common way to display content in recent years. Designers hold up exhibition boards to show their designs. If used in the contact us page, this design technique is also very suitable. Just like MarkJaworkski's page, the designer's skills, introductions and message forms are neatly displayed on this flat whiteboard.
32. List social media contact information.
Which website doesn't have several social media accounts now? For many users, it is more convenient to contact the social media links of their own websites in the About Us page.
33. Borrow traditional communication methods.
Retro style is a good choice, but it seems more thoughtful and interesting to design with traditional contact methods. Lionway's contact page is designed as a postcard, and some fixed information is simply listed on the printed bill.
34, nifty copy
The design of copywriting is also an important part of the contact page. Friendly and humorous copywriting design will make users feel close, but the same playful and humorous copywriting will also make users unforgettable.
35. Show your personality
Contact the design studio Resn. Our page design is definitely one of the most personalized pages in this group. The main body of the page is composed of design elements full of 80' s amorous feelings and pictures of players with animal hoods.
36, the use of information map
Infographic is a design technology that has emerged in recent years. If there is suitable display content, it is also a good choice to use infographics on the "About Us" page. Quicksprout's About Us page uses infographics to present the content, which is clear, easy to read and accurate.
37. Animation and cartoons
In the Contact Us page, it is very common and effective to introduce designers and design teams with cartoon and animation images. Melonfree's About Us page shows the cartoon images of designers and developers.
38. Use translucent graphics
People's eyes always consciously recognize the contents of stone tablets, so even if translucent elements are put together, it will not seriously affect the reading experience. Indofolio's page design makes full use of translucent elements and puts the core contact information on a translucent rectangle. Through graphics, users can still see the details of the background, but they will not be unable to see the key contact information clearly.
39, hand-painted effect
Hand-painted contact us pages, especially those that are quite eye-catching, can always make users feel the intimacy of the designer. MarioPetrone's page design is quite playful and interesting.
40. Use only one drop-down box.
The contact page of the spokesperson is actually not a complete page, but a drop-down box is used instead. When you click the link in the navigation, this striking orange drop-down box will appear.
A Case Study of Color System in Web Design
Orange is also called orange yellow or orange. Its penetrating power is second only to red, and its color sense is warmer than red. Orange is a very lively color in web design, which gives people a feeling of luxury and warmth, excitement and enthusiasm, joy and vitality, and is also an exciting color.
Orange is widely used in web pages. It can create different sub-atmospheres by changing colors, which can not only show youthful vitality, but also achieve a steady effect. The wavelength of orange is between red and yellow, which is symbolic of health, vitality, courage and freedom. In order to let everyone have a better understanding of orange, the following is an analysis of different types of web pages.
1. Case analysis of catering website design
Recommended case: orange+yellow+dark orange
The whole page is mainly orange, which is blended with "yellow" with different lightness and purity. The page is very harmonious and not monotonous. It's a good picture, and the food pictures are all the same color, so it won't be very abrupt. Use white to layer the web page, which is layered.
2. Case study of entertainment web pages
Recommended case: dark orange+khaki+yellow.
The whole page is displayed by the combination of dark orange and light yellow, which makes the page look warmer. The dark bedding and yellow text achieve a prominent but unobtrusive visual effect and give the website vitality.
Three. Case analysis of e-commerce website
Recommended case: orange+khaki+green
In this case, the orange navigation assisted by khaki with relatively more colors and higher brightness will not be messy, but will be more distinctive and lively. Plus some green buttons are used to decorate the page, so that the page is not so monotonous, and there is a little green visual effect in thousands of oranges.
Four. Case study on websites of scientific and technological development institutions
The colors used in the page are miscellaneous, but it gives people a sense of disorder and order. You can notice that the pages are written in crimson, and orange appears near the red text, such as the scarlet letter at the top and the orange headline and red subtitle at the bottom, which makes the pages orderly.
Summary: Orange is widely used. Adjusting the saturation and purity can achieve a very good visual effect. Of course, at the same time of visual impact, a little contrast color can be used to ease and alleviate visual fatigue.
The first chapter of Chronicle of Station Cool "Chronicle of Station Cool: Photoshop Creative Course for Senior Designers" is dazzling visual art.
Han Xuedong (Kaven)
Visual design
"No matter what kind of thoughts and demands, they will eventually be reflected to the viewer through graphics. I will share my experience in graphic design with you through five light effect cases. "
The second chapter is unpretentious mind photography.
Hyde nana (hidenana)
Commercial photographer
"Photography is not a simple action of pressing the shutter. Through three cases of different tone styles, I will share with you my experience in portrait photography and later period. "
Chapter III Expressiveness of Icons
Iconsbox
Interface designer Iconfans founder
"Icons are the art of speaking with graphics. In this chapter, I will share my understanding of icons and explain the methods and concepts in icon design through three cases. "
The fourth chapter is the three-dimensional interest of interaction
Geng Wei (arial)
Interactive designer
"In commercial design, three-dimensional elements can bring more real and interesting feelings. I will share the three-dimensional expression in the plane through five web design cases. "
The fifth chapter is the visual expression of simple aesthetic feeling.
Liu Chang (Changzhou)
Web Designer
"Simple and lively style has gradually become the preference of high-end commercial design. I will share the creative experience of simple interactive websites through five business cases I have participated in. "
Chapter VI Stylized Exchange Painting
Tubby
Cartoon illustrator
"Comic painting needs to be free and casual. I will share my comic painting experience through five cases, from hand-drawn, cross-painted, 2.5D, three-dimensional and other styles. "
Chapter VII Conceptual Design Method
Ruanxiaoguo
Concept painter
"In this chapter, I will explain the method of robot conceptual design from the steps of sketching scheme, drawing details, drawing atmosphere map, drawing three views, drawing setting map and so on."
Chapter 8 Design Driven by Stories
Hada (Hada)
Art designer
"Business design is to let consumers remember a brand in a short time. I will tell you some tips in commercial graphic design by telling stories. " Li Hongbo original painter
Zhangyoulin visual designer
Zeng Kai Web Designer
Du hexuan designer illustrator
Chen Geng Interactive Designer
Bing Lin illustrator
Anning binding designer
Dawn designer illustrator
Xu UI designer
Hu Yiwei's cross-border designer
Jixi UI designer
Wang Yuwei, a cutting-edge designer
Jiangze UI designer
Yang Ruolei is a freelance cartoonist.
Li UI designer
Du Jiaqing UI Designer Chapter 1 Dazzling Visual Art
1. 1 industry overview
1.2 designer's responsibility
1.3 Case 1: Color Effect of Light
1.3 summary 1
1.3.2 case study
1.3.3 creation process analysis
1.3.4 Summary
1.4 Case 2: Rational use of lights and wires
Summary 1.4. 1
1.4.2 case study
1.4.3 creation process analysis
1.4.4 summary
1.5 Case 3: Special Expression of Colors and Details
1.6 Case 4: Visual Expression of Word Processing
1.7 Case 5: Visual effects and graphic synthesis technology
1.8 Summary of this chapter
The second chapter is unpretentious mind photography.
2. 1 industry overview
2.2 Post-photography style
2.2. 1 Japanese warm color
2.2.2 Abao color/sugar water color
2.2.3 Fairy tale color
remember the past or old acquaintances
High color collocation
Lomo
2.3 image later stage
2.3. 1 Choose a coherent theme.
2.3.2 Conception of the main color style of the film.
2.3.3 Decide the technologies and tools to be used.
2.4 Case 1: Nostalgic Color "Cold Spring Weaver Girl"
2.4. 1 preparation
2.4.2 Start shooting.
Post-processing analysis
summary
2.5 Case 2: The Future Twin Sisters in Sugar Water.
2.5. 1 preparation
Post-processing analysis
summary
2.6 Case 3: Fairy Tales "The Fairy Tales Before Our Eyes"
2.6. 1 preparation
Post-processing analysis
summary
2.7 Overview of this chapter
Chapter III Expressiveness of Icons
The fourth chapter is the three-dimensional interest of interaction
The fifth chapter is the visual expression of simple aesthetic feeling.
Chapter VI Stylized Cartoon Painting
Chapter VII Conceptual Design Method
Chapter 8 Design Driven by Stories
Excellent designers recommend seeing many readers reflect problems on the website, explain some problems as a publishing policy, and communicate with readers:
1. At present, the biggest feedback problem is that the CD is broken. After verification by our agency, most of them came from Dangdang, and we have made solemn representations to Dangdang. At present, the solution is: please contact Miss Yi, and she will send the contents of the CD to the readers who give feedback. Contact information is as follows:
PS: Why do you want to send CD content instead of mailing it?
Because the problem of broken CDs is a problem of Dangdang logistics, perhaps there is a problem in the logistics process of these books that Dangdang wants to buy, which leads to the failure of some CDs, which has nothing to do with the quality of the original CDs. I believe that other readers who have bought books and CDs still account for the majority.
Therefore, if the CD-ROM problem reflected by readers (whether Dangdang solves it or not), Electronic Industry Press will be responsible for providing CD-ROM content for readers. However, if the electronic industry publishing house wants to express the CD, it will cause extra expenses and time problems. I hope readers will understand.
2. Reader's comments: As Zhan Ku is the author, not the publisher and logistics of this book, if you have any quality problems, you can contact our electronic industry publishing house directly, and we will try our best to help you solve them. Because readers will publish the topic of "disappointment" when they find that the CD is broken, it will affect everyone's first impression of this book, or they hope to contact Miss Yi of our electronic industry publishing house directly, hoping to understand.
3. About materials and follow-up services. The materials in the book have been provided on the website, please download them. (Due to the business cases in Chapter 1 and Chapter 2, unauthorized source files are not allowed in the CD, so they are not provided. The "CD materials" in the book will be revised in the revised edition. ) In the future, electronic publishing house will provide readers with more services based on this book together with Station Cool, so stay tuned!
The main idea of this book is: I hope to provide readers with the experience of designers as reference books, rather than "mastering from scratch" teaching (there are many books of this type on the market, all of which are operated by software).
How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.
There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure.
Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.
Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.