Douban is a community website. This website was founded by Bai Yang (net name "Abei") on March 6th, 2005. This website started with books and videos, providing information about books, movies, music and other works. Descriptions and comments are user-generated content (UGC), which is a distinctive website in Web 2.0 websites. The website also provides a variety of service functions such as book audio and video recommendation, offline activities in the same city, and group topic exchange. It is more like an innovative network service that integrates taste system (reading, movies and music), expression system (reading, watching and listening) and communication system (city, group and neighbors), and has been committed to helping urban people discover useful things in life.

20 12 In August, Douban announced that the monthly independent visitors exceeded 100000000, and the daily average PV 100000000. [1] 2013 In the second and third quarters, the number of monthly independent users of Douban reached 200 million, doubling year-on-year. [2]

Since the end of September 2020, the National Network Information Office has deployed a two-month centralized special rectification. Since the special rectification, 20 key "knowledge community question and answer" platforms such as Douban have been urged to carry out self-examination and self-correction. [3]

name of the company

Beijing Douwang Technology Co., Ltd.

Founding time

March 6(th), 2005

Headquarters location

Beijing

scope of business

Copyright trade; Internet information service; Network communication of the contents of officially published books

Company type

Limited liability company (wholly owned by natural person)

Questions and answers from 20 platforms, such as Douban, to standardize the knowledge community.

Since the end of September 2020, the National Network Information Office has guided the network information offices of Beijing, Shanghai, Guangdong and Zhejiang to deploy and carry out a two-month centralized special rectification. According to reports, since the special rectification, 20 key "knowledge community question-and-answer platforms" such as Zhihu, Douban, Knowledge Planet, Weibo Q&A and Wukong Q&A have been closed down. Self-examination and self-correction have been urged.

Baijiahao 2020- 1 1-05

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navigate by water/air

Development course Douban product user experience website technology profit financing founder humanistic feelings bad review event

Current situation of douban

The scale of douban users has grown steadily for many years, and the number of users covered in 20 12 years exceeds 1 100 million.

The core users of Douban are well-educated urban youth, including white-collar workers and college students. They love life. In addition to reading books, watching movies and listening to music, they are more active in douban groups and small stations, and have a heated discussion on food, clothing, housing and transportation. They are keen to participate in all kinds of interesting online and offline activities, have all kinds of ghost horse ideas, and are the initiators and promoters of online fashion. Douban has gradually become an indispensable part of their lives.

Douban is good at excavating and creating new value from the behaviors of massive users and giving back to users in various ways. Douban is recognized for its unique use mode, continuous innovation and respect for users.