Consumer vouchers are a special kind of vouchers and one of the tools to realize economic policies. When the economic recession leads to a sharp decline in private consumption capacity, the government or enterprises issue people's consumption vouchers as payment vouchers for people's future consumption, hoping to revitalize consumption activities by improving people's purchasing power and consumption desire, and even further promote the growth of production and investment activities and accelerate economic recovery. In the special period of financial crisis, consumer vouchers are gradually becoming one of the important means to promote sales and ensure growth.

Judging from the effect of issuing consumer vouchers in various places, consumer vouchers should be used to start consumption. On the one hand, it can be quickly converted into consumption in a specific time, which has obvious effect on stimulating the economy; On the other hand, it can show the government's concern for low-and middle-income groups that need subsidies more. In addition, consumer vouchers have obvious directional characteristics in the use process, which is very helpful for some industries hit hard by the epidemic to recover as soon as possible.

Issuing consumer vouchers can form realistic purchasing power as soon as possible, and help the tertiary industry in the city to quickly survive the "freezing period" of the epidemic. Since the outbreak of the epidemic, catering, retail, tourism, entertainment and other industries closest to consumers have been the first to be affected. Issuing coupons is conducive to activating dormant consumption, making consumption hot, accelerating consumption replenishment and stimulating demand.

Pay more attention to the accurate delivery of low-and middle-income groups, especially difficult groups. For high-income people, the role of coupons in stimulating consumption is not so great, but for low-and middle-income people with high propensity to consume, coupons can help them tide over the difficulties to a certain extent and play the role of social stabilizer.

The main contradiction in the consumer market is that supply exceeds demand. The issuance of coupons will help to increase demand and narrow the demand gap. More like "throwing bricks to attract jade", it is difficult to lead to the pressure of rising prices brought about by the sharp increase in demand in the consumer market.