Tmall's operation should focus on drainage, DSR, products, evaluation, innovation and event marketing. 1. Drainage Sometimes it is obvious that the traffic is very large, but the transaction volume is not much, that is, there is a problem with the drainage, which leads to inaccurate traffic entering the store. 2.DSR merchants need to check whether the DSR is too low, which affects the buyer's confidence in buying and thus loses the motivation to place orders.

What should I pay attention to when operating Tmall?

1. Drainage

Sometimes it is clear that there is a large flow of people, but the turnover is not much, that is, there is a problem with drainage, which leads to inaccurate traffic into the store.

Buyers didn't want to buy the products in your store, but they clicked in, and then the copy of your products didn't stimulate their desire to buy.

In the end, the buyer still didn't place an order, indicating that the introduced traffic was inaccurate and the copy didn't touch their desire to buy.

Therefore, the drainage must be accurate, and accurate flow is the key.

2. Daily Service Report

The drainage problem has been solved, why is the conversion rate still low? Then the merchant needs to check whether the DSR is too low, which affects the buyer's confidence in buying, and then loses the motivation to place an order.

3. Products

Blindly follow the trend and put on the shelves explosions that are not suitable for your store positioning. The possible end result is:

New buyers don't trust, old customers lose, and the store style becomes chaotic. In the long run, such a store will be difficult to do.

Step 4 evaluate

Super important. First of all, it will affect the motivation of new buyers to place orders, and secondly, it will maintain interaction with old customers and control bad reviews in time.

This requires customer service and after-sales service in place. Reduce bad reviews and increase favorable comments.

5. Shang Xin

A shop without new products is a pool of stagnant water, and the result of high probability is that it keeps falling powder, and keeping it updated is also a good way to promote activity.

6. Event marketing

Everyone will have the psychology of taking advantage of small things, and occasionally doing a small activity, such as discount, full reduction, and sending coupons, will stimulate buyers' desire to buy.

Tmall store operations need to continue. As long as you master the method, you will get twice the result with half the effort.

If the merchant wants to make the store develop faster and better in a short time, it is suggested that he can find a professional Tmall service provider to cooperate.