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Classic management bestseller: 12 managers must read.
Note: Many friends sent me messages asking how to buy this book. Buying 12 is required for managers. Please go to official website 12Reads, and the address is Baidu. At present, you can only buy it from official website.

Although this paper is disguised as a "classic bestseller of management", I don't agree with some views that reading can solve all key problems. Write a book review or article with this can of fruity cola produced by 20 13. Of course, I'm going to digress. A little longer, not for the purpose of pushing books. If you want to review books, please slide directly to the end.

As a management practitioner and a reading enthusiast, when I discuss management, what comes to my mind is not a list of books, but a huge mobile castle. Modern management began with Grandpa Taylor's scientific management principle (19 1 1). One hundred years have passed, and today a huge system has been formed. How big is it? There are definitely not enough human organs.

If you just study for pleasure, the management books worth reading together can probably be discharged from Akihabara in Tokyo to Huabei warehouse in JD.COM. But if you really want to know or master management, you can't do it in bed or in the office.

Grandpa Drucker's words still ring in my ears: management is a practice-it is really necessary to give Lauder a concrete image. Please imagine the grandfather who sells fried chicken. Of course, he is more like Welch. This concept coincides with the time and space of the librarian standing on the tower. His practice is to "get paid in the barrel of a gun."

Give me another chestnut. As Cheng, who is used to using his right hand, knows, the skill of human beings to create great harmony in life can not be mastered by watching a few TB of "East Heat". First, you have to have a wife.

Well, to be precise, management is a typical combination of knowledge and practice. If you know it, do it.

There are many ways to get the theory, the most common ones are teaching and reading. There is no teaching here, but reading is easy to talk about. It is indeed one of the important learning methods.

Under the systematic framework of management, I am opposed to any fragmented reading and interpretation. The most typical is: recommend one or several books. They often bear the words "evergreen", "classic", "recommended by XX" or "required reading for XX University". Young Xia, you are curious and clever. You know, these two-way dealers in publishing houses will do anything to sell books.

The objection is simple, because the cost is high and the income is extremely low:

① The quality of the recommendation list is uncontrollable, and the cost of selecting books is very high. People who recommend books often lose a title and even have no reason to recommend them. Imagine, after reading a "classic" book, the recommender failed to extract even a little experience, either the book was not good, or the book was blank, or the book was not up to people's level. With such a book list, readers want to meet good books and see nature.

② The time cost of reading is very high. For example, the other answers to this question are recommended good books, which can add up to dozens. The topic is easy to turn over and needs real "reading" and "understanding" ... then I think it's time to talk about world peace.

(3) Theoretically, they are all the same.

All kinds of management books on the bookshelf, whether essays or monographs, have their own interpretations. Readers who blindly absorb these books will only be stagnant, and countless villains will appear in their minds. They fight with each other, and it is the reader's brain that is finally damaged. The result can be predicted. It is enough to move a lot of bricks and shoot the hadron next door, but the building has never been built.

I really chose "reading", which seems easy but unpredictable. Where is the solution to the problem?

You must read some classic academic books. Systematic management learning must establish a theoretical structure.

This is also the reason why I recommend the book 12 Required Reading for Managers, because the reading quality has been verified, which is a very introductory book, combing the development history, system and context of management, and establishing a knowledge base and framework. This book really practices management and is a benchmark for managers.

Management books emerges one after another, and hundreds of books can be listed at will just like classic books. What's more troublesome is that when reading, it feels like a blind man touching an elephant. Most of them only touch part of the elephant, and then they start to talk big. At the same time, many theories and viewpoints in management are in shock and opposition. If one book says this theory is good, another book will talk about its shortcomings from the opposite angle.

The book 12 Required Reading for Managers tries to explain what management is from the perspective of honesty and common sense, and decomposes management into ten aspects: motivation, employees, strategy, implementation, team, change, financial common sense, globalization, morality and self-management, and integrates management theory and practical experience as much as possible.

This book can be used as a knowledge map in management, helping you to form a knowledge tree of management in the sea of books. No matter what level you are, you can learn something from it after reading it.

That's it, it's a bit far, END of the full text, end.