Founded in 1995, it has become the world's largest online retailer and the third largest internet company. The company also includes subsidiaries such as Alexa Internet, a9, lab 126 and IMDB.
Amazon and other suppliers provide customers with millions of unique new goods, refurbished goods and second-hand goods, such as books, movies, music and games, digital downloads, electronic products and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.
In August, 2004, Amazon wholly acquired Joyo.com, combining Amazon's leading online retail expertise with Joyo's rich market experience in China, further enhancing the customer experience and promoting the development of e-commerce in China. So far, it has become the leader of online retailing in China.
Amazon China introduced:
Amazon China is the website of Amazon in China, the largest e-commerce company in the world.
Amazon China provides consumers with books, music, movies, digital mobile phones, home appliances, toys, health, beauty cosmetics, watches and jewellery, clothing bags, shoes and boots, sports and other 32 categories and tens of millions of commodities. Through "door-to-door" service and "cash on delivery", it provides consumers in China with a convenient and fast online shopping experience.
Li Yanchuan joined Amazon China on 20110. At present, he is the vice president of Amazon China, fully responsible for the introduction, sales and management of the company's consumer electronics product line, including mobile phones, computers, cameras, digital electronics and office products.
In the increasingly fierce e-commerce market war in China, Amazon China gradually changed its low-key style in the past, and more and more actively participated in the fierce hand-to-hand combat in offline promotion, online promotion and marketing promotion.
Following the China Special Celebration at the end of April 20 12, Amazon China released the mobile phone purchase report in China in May, and began to focus on the most important consumer electronics category of traditional e-commerce.
Above content reference: Baidu Encyclopedia-Amazon.com.