●? Can auto show be "bought in 0 yuan"?
With the opening of the 2020 Beijing Auto Show, car home's editors have the opportunity to inspect every exhibition hall and booth carefully. Shuttling from E 1-E4 to W 1-W4 is not only crowded, but also more dazzling. Then, apart from cars, the most common gifts at auto shows are those given by various manufacturers. Some gifts are expensive, some are novel, and some can even satisfy your taste buds. The purpose behind it is to attract people who come to see the exhibition and let them stay on the platform for a long time.
★ The auto show freed me from shopping bags! Lasers, cloth bags and environmental protection materials are available.
When you come to the auto show, it is inevitable to scan the code and get gifts, plus exquisite brochures from various car companies. I'm sure it won't take long for you to be as busy as a bee. Car companies have obviously considered this joint and racked their brains to work hard on shopping bags.
Canvas bags are still the first choice for major car companies, but the design has obviously made great efforts. For example, Dongfeng Shen Feng designed exquisite patterns for his shopping bags, and the audience can easily distinguish his canvas bags by their appearance, which is highly recognizable. Ford China, for example, ingeniously put "me? Love? Ford "pattern, with red heartbeat blue cloth, the color is very outstanding.
Another example is Changan Automobile, which uses a cartoon image with the words "rustic". Users can match it at will even when they go out at ordinary times, without worrying about the brand LOGO "usurping the role of the owner". Changan Auchan stuck impression labels on the bag, which looked fashionable from a distance. Chevrolet, which is well prepared, has launched a customized double-layer canvas bag, the outer layer is made of transparent PVC material, and the inner canvas can be used for hot stamping different Chevrolet promotional patterns on site, which is the most ingenious design in the canvas bag.
It is worth mentioning that in addition to the well-behaved canvas material, many car companies have launched laser packages at this Beijing Auto Show. I have to say that in the canvas bag "Wang Yang Sea", the material of the laser bag really makes people shine. Harvard, Xinbaojun, Jeep, Jaguar and many other brands have launched laser packages. If you go to the auto show with it on your back, eight out of ten people will ask you which booth your shopping bag belongs to, and its eye-catching power is first-class. The model girls at the auto show love it! )
Among them, the laser bag of Harvard brand has the largest capacity, and it is simply a model who goes out. In today's fashion circle where "sacks" are also popular, Harvard's bags are not only large, but also durable, which is indeed the first choice for shopping. Coupled with the huge "Haval" logo, brand awareness can be said to be very strong.
In contrast, the laser packages of Xinbaojun and Jaguar are more exquisite. Basically, notebooks under 13 inch can be put into the bag, which is a good helper for commuting and shopping. However, there is a small problem that the material of laser packaging is easy to collect fingerprints, so be careful when using it, or a new generation of "fingerprint collector" will be born if you are not careful.
In addition, SAIC Chase and Geometry chose "big sacks" made of PVC, with obvious signs on the outside of the bags, especially SAIC Chase, who combined their brand names with various impression labels, which not only kept the fashion sense, but also enhanced the brand promotion, killing two birds with one stone. Lincoln brand, on the other hand, inherits its elegant personality and introduces an office bag made of gray felt cloth. The brand LOGO is low-key embedded in the low end of the bag, and people who see it may have been thinking, this is Lincoln's brand tonality. In addition to these "big guys", Guangzhou Automobile Group also launched a sports wallet, which has a strong sports atmosphere and is also a unique gift-giving option.
★ Shopping until thirsty? Drinks can also dazzle you.
I almost got my bag. It's time for a drink to quench your thirst. If you accidentally forget to bring water, don't worry, go to the exhibition hall to make sure you can drink it satisfactorily.
Ford China specially launched Starbucks co-branded coffee. As long as you finish an interactive game, you can choose an iced coffee with Ford logo on the cup cover, and the brand image is deeply rooted in people's hearts.
Buick brand is also rich, providing Starbucks coffee, Evian mineral water and San Pei Lu soda, but the bottle body is not engraved with the brand LOGO. In addition, Coca-Cola is the most common beverage provided by car companies, and Jiangling Ford also specially printed the model name on the bottle to promote the products everywhere. There is also Ke Ling, who introduced the original coconut water on the booth, which is a good choice for health and low calorie.
In addition to direct cooperation with beverage brands, many car companies choose to launch their own beverage products. For example, Geely Holding Group directly brought the Leishan tea industry project to the auto show site, where users can taste a variety of tea drinks such as Mo Xiang Yun, Orange Fragrant Osmanthus fragrans and Rose Hongmei. Nissan is also ingenious, launching coffee with its own brand LOGO. The ARCFOX brand has also launched a milkshake with its own brand LOGO printed on the bottle, which has various flavors such as peach, grapefruit and grape.
There is a coffee area behind the geometry booth, where users can have a cup of fragrant coffee after completing the product experience, and there are various cakes and desserts for users to accompany their meals. It is worth mentioning that the Geometric Car Coffee Zone is also linked with the Experience Zone, allowing users to accumulate one point after completing the coffee drinking experience, and completely complete the experience interaction to win reusable shopping bags, killing two birds with one stone and being ingenious.
The Star Road booth also designed a coffee area where users can rest and chat during the purchase process. The decoration of the coffee area is unique, which enhances the tonality of the brand. At the same time, you can also make all kinds of drinks in the coffee area. After tasting it yourself, I recommend it with my conscience! At the same time, in the seat, a charging socket is also set up intimately, which is convenient for users to come and replenish power.
★ What other "Buy in 0 yuan" surprises are there?
Have enough to eat and drink, what are the gifts for the "Buy in 0 yuan" project at the auto show? The most common should be electronic products. Charging treasure, data cable, etc. are provided by brands such as Nezha Auto, BYD and MG. Jiangling Ford also specially launched a wireless charger, which is time-saving and convenient. In the egg wringer of Chevrolet booth, in addition to common products such as charging treasure, there is also a paper electronic watch that attracts attention, and it is also a product made by Chevrolet to promote the concept of environmental protection.
Honda launched a drone in a big way. After completing the experience project, you will have the opportunity to win the drone home, which is also a more expensive gift at the auto show.
Star Road Auto also launched smart bracelets, wireless car chargers, smart phone automatic washing, intelligent induction nightlight and other electronic products. In addition, as the official designated car of the variety show "Sister Who Rides the Wind and Waves", Star Road Automobile also launched the signed photos of "sisters" near the water tower, which fans can feast their eyes on.
In addition, Toyota Motor also released the cooperation project of the 2022 Beijing Winter Olympics at the auto show. Toyota will provide brand-new environmentally-friendly vehicles, including hydrogen-fueled vehicles, to serve the Winter Olympics. At the auto show, Toyota also launched a sports-related experience project. Users can draw a lottery once after completing the experience. Prizes include sports-related products such as sports kettles and towels.
As for Nezha Auto, Changan Auchan and other brands, they also sent exquisite car models, which can be said to perfectly fit the theme of the auto show.
At the Beijing Auto Show, which was postponed due to the epidemic, masks have also become an indispensable "gift" for all car companies, including Volvo, BYD and even Bosch's parts exhibition area. All companies give masks to each other, which is very thoughtful.
★ How can I "buy" these gifts?
After the prize setting, let's see how these prizes are won. Through statistics, there are roughly several methods. First, pay attention to the official WeChat account and leave contact information, and you can basically get the most basic gifts, such as drinks, masks, shopping bags and so on. For example, most booths such as Lincoln, Jaguar Land Rover and Volvo have set up this project, and users can easily win prizes by paying attention to the official WeChat account.
Followed by a questionnaire survey, leaving your understanding and views on brand models, you can also get exquisite gifts from car companies, including activities such as twisting eggs and smoking music. In addition, the praise of friends circle is also a way of participation, and many brand booths such as Chevrolet, Xinbaojun and Geely have launched this project. In particular, the Geely booth also launched a beautiful backpack, which requires 200 likes to receive prizes. This should be the most praised event award at this auto show.
Finally, the most novel way to participate is the special projects and immersive experiences launched by many car companies at this auto show. Users need to scan the QR code to complete the interactive experience of the corresponding booth in the project. After listening to the narrator's explanation, getting the password, lighting the exhibition area and other steps, you can get the gift through customs clearance. Car companies promote their brands and let consumers know more about their products. Interactive projects are very interesting. The prizes won in this way are usually exquisite, so even if it takes a long time and energy, many viewers are happy to have an interactive experience. Many car companies, including Honda, Toyota, BYD, Guangzhou Automobile Acura, etc., have launched this project, and users can only receive prizes by listening to technical explanations, functional experiences and other products at close range. For example, the Acura booth has launched a dual experience link of cockpit sound, and users can feel this project at close range.
Going through the exhibition halls, what gifts you get depends more or less on two words: luck. Of course, with different experience projects, users can also learn about the company's product characteristics in the shortest time, and everyone can gain a lot while visiting the exhibition.
●? Co-branded/limited-edition products go into battle together? Brand-specific customized models, with which you are the most beautiful boy in this street!
In addition to the dazzling heavy "0 yuan" products, you can also see the cross-border fashion products and joint-name products of car companies on sale throughout the exhibition hall. However, when you get here, you must give generously. You know, although you didn't buy a car, this item has a great relationship with the car, which can be said to be a status symbol. Next, let's take a look ~
★ Ke Ling: Mysterious Ke Ling 04 appears/the surrounding tidal play projects attract attention.
Speaking of fashion, I have to mention Ke Ling. As a young and fashionable brand in China, it directly hits the pain points of young people's travel. In order to effectively meet the travel demand of the last mile, the rumored Link 04 finally appeared at the Beijing Auto Show. Why is it so mysterious? It is because Lectra has never publicized it before, and even if there is speculation in the industry, it has always been shrouded in mystery.
In fact, LECK 04 is positioned as an "electric scooter" with a price of 2999 yuan and a limited sale of 200 sets. Its launch can be said to further improve the ecological layout of Lake brand. As you can see from Link App, Link 04 is a joint venture with Ninebot 9. According to the dynamic data, the size of this scooter is 938/398/ 10 15mm after being unfolded, and it reaches 1024/202/223mm after being folded. The scooter has a top speed of about 20km/h and a charging time of about 3.5 hours.
In addition to electric scooters, many peripheral products are also displayed on the platform. In the scene layout chosen by Lectra, we can see clothes, schoolbags, tide shoes, water cups, sunglasses and so on around Lectra, which is dazzling. However, these products cannot be purchased directly at the auto show. You need to download the linked App, redeem it with points or buy it directly online. If you are a hipster or a fan of Lectra, you must not miss these joint good things around you.
★ BAIC: Holding hands with Li Ning and China, this CP is a bit cool!
Come out from Lectra booth and look at BAIC's booth in Hall E4. This time, BAIC is really powerful. Cooperate with Li Ning China Players Series to launch fashion products such as T-shirts, pants and accessories. These products are dominated by red, black, blue and white, which combine the sense of sports fashion of Li Ning China series and the design concept that Beijing cars are mostly beautiful, showing the dynamic texture of youth, fashion, sports and trends.
At the press conference, Beijing Auto directly staged a fashion show, which made people feast their eyes. This combination of car brands and sports brands is not an unrelated mashup. The inspiration behind it makes us see the inherent sense of CP between brands. Through the cross-border marketing of 1+ 1 > 2, it shows us what is the light of domestic products.
I have to say that Li Ning series products have always been seen in international fashion week since they were listed in China, and the overall design is more fashionable. At the same time, in terms of selling price, I have to say that some clothes are a little expensive, but the quality is really good. However, with the national tide and brand blessing, who can not love such Li Ning and China? By the same token, such Beijing cars will naturally be favored by consumers.
★ Wei Lai: The joint name is double happiness, and the retro trend has started again.
After seeing the clothes of Li Ning's China players, I had to look at another domestic brand-Double Happiness. As the first pioneer brand in China to enter the top international competitions, Shuangxi has sponsored the World Table Tennis Championships 18 times since its birth, and is the only China brand to participate in the Olympic Games for six consecutive times.
This time, Double Happiness and Wei Lai jointly signed "I am the champion" national sports shoes, "Chongya" T-shirt, table tennis racket suit and No.5 football, which was full of fashion sense.
Of course, in addition to co-branded clothing, NIO? Classic objects in life are also displayed at this auto show. However, these co-branded and self-created items are only available to NIO? App and NIO? Life applet for sale.
This cooperation with Shuangxi can be said to be a strong alliance with Guo Chao brand. As a member of the new car-making force, Weilai can be said to be one of the enterprises that launched products around this series earlier, including a large number of clothes, bags and household appliances. This is conducive to improving the tonality of the brand and enhancing the user's stickiness. With the increase of product sales, it is also conducive to further enhancing the popularity and attracting a new wave of traffic.
★Jeep: Cooperation with Timberland is what we want!
The Jeep booth at the auto show can't be missed. Its series of products in cooperation with Timberland have added wild, free and unrestrained design elements. Why cooperate with timberland? Some people speculate that the name of Timberland's Jianghu is "Kick Not Bad". As an outdoor sports brand, it can really bring1+1> 2 communication effect.
In addition to the joint names mentioned above, Geely and MG also displayed their peripheral products. Whether representing sports attributes or trend attributes, these products are more about brand tonality. Therefore, we can also see what brand ideas each automobile brand wants to convey to users.
Full text summary:
So many good things were summed up at the auto show. I wonder if there is anything you like? In fact, every year, in order to attract people's attention, the brands of auto show will launch different kinds of products one after another, hoping to win users to stop at the booth. Through comparison, we can also see that most of these gifts are consistent with the brand tonality, among which shopping bags are the most famous brands, and the shopping bags at the auto show every year also open the moment of "competing for beauty" in their lives. However, it must be said that the unique shopping bag can really catch users' eyes quickly and stop at the booth, bringing a certain amount of passenger flow to the brand.
In addition, various auto show gifts and co-branded items also dazzle us. Nowadays, with the rise of cross-border marketing communication mode, the strong alliance between brands will bring unexpected results, which is why automobile brands are more willing to hold hands with sports brands.
But in addition to these gifts and co-branded products, winning users' attention depends on the brand's own popularity and influence, which requires brand models to have certain hard power. Only with strong product strength, the brand will naturally win the favor of users, and at the same time, with good marketing methods, it will inevitably add icing on the cake to the brand. (text/map? Car home? Yan Mingxi? Li Na)