Don't ask me why I don't do sales and switch to new media operations. The problem is that I am too introverted, my expression ability is not good and my performance is not good. Can only get the basic salary, can't live. I do new media operation because I like writing (although my writing level is average), and I can express my true self through words.
Not much to say, just serve! In this article, I will take you through the following three questions about sales and new media operations, as well as their prospects and Qian Jing.
1. What are sales and new media operations?
2. What skills or abilities do you need to do sales and new media operations?
3. Which is more promising, sales or new media operation?
What are sales and new media operations?
Let's first understand the definitions of the two. Needless to say, selling is selling goods. There are also online sales, such as e-commerce and telephone sales. Offline sales generally refer to store sales. Now sales are generally online+online, * * * is the same as marketing.
What about new media operations? New media operation is to create high-quality content that is useful to users through new media channels such as Zhihu, Gong * * and Xiaohongshu. , so that users can better use the product and recommend it to others or buy it again. For example, if you are a company official, you need to analyze users, analyze their pain points and what they want to see, and then use content marketing to promote users' conversion and finally purchase.
Let's look at the job responsibilities of sales and new media operations.
Sales:
new media operation
1, content operation
Create articles based on brand positioning and current events.
2. Channel operation
Understand the usage rules of each channel and establish your own new media matrix.
3. User operation
Understand who the users are and their pain points, and provide better after-sales service for the users who buy them.
4. Activity planning
The marketing process of planning some preferential or experiential activities to promote customers' purchase.
5. Data analysis
Monitor and optimize the detection, optimization and implementation of each process of new media operation.
What skills or abilities do you need to do sales and new media operations?
sell
1, good communication skills
As a salesperson, you must know how to deal with others, and finally promote sales or cooperation through two-way communication.
2, keen insight and market feedback ability.
Sales people are active in the front line of heavy market, and they often know the market information of competing products like the back of their hands, including major initiatives, malicious competition, new product listing and other information. Sales staff should have a keen sense of market, analyze market information in time, and report to the superior, which is convenient for the company leaders to make decisions and avoid disadvantages.
3. The thinking system is agile and meticulous, with good negotiation and operation skills.
As a salesperson, using good communication skills is the basic skill to do a good job in sales, but an excellent salesperson should make a breakthrough at a higher level, that is, have meticulous logical thinking, agile on-site response, quick response and answering questions. This is becoming more and more important in modern enterprises. For example, it is more difficult and important to negotiate the entry of KA stores, especially with experienced international stores.
new media operation
1, high-quality copywriting ability
In the new media circle above this content, good topic selection, title and typesetting can make your article win at the beginning.
2. Ability to control content
Find out what your users like and want to know through market research, UTM testing and other means, and then what are you writing?
3. Marketing planning ability
Work arrangements for the whole quarter or month, such as work objectives, strategies, implementation, monitoring and optimization.
4. Content mobility
Some high-quality articles can get potential users. In order to get potential users, you need to plan activities to make them become your paying users and bring profits to the company.
Through comparison, we can see that sales pay more attention to communication and market analysis ability, while new media operations pay more attention to content creation ability.
Which is more promising, sales or operation?
Before, I worked as a salesman in a real estate company. During the internship, the salary is 3000+ plus commission, and it is 4000 to 5000 a month (first-tier cities and second-tier cities). Of course, if your performance is good, you don't think about fishing in troubled waters all day like me, and you have strong sales ability, tens of thousands of easy things, or even higher. It can be said that this is an industry that depends entirely on your personal ability, and the upper and lower limits are also low. New media operation, that is, the industry I plan to switch to now (still studying), I don't know if I can do it or how much salary I can get in the future, but it looks good. Let's talk about the salary of new media operations I saw on several recruitment websites.
for
First-tier cities (north, Guangzhou and Shenzhen): 8.5K
New first-tier cities (Hangzhou/Chengdu/Nanjing, etc.). ):6.5K+
Second-tier cities (Wenzhou/Xiamen/Hefei, etc. ):5.8K
Of course, for > 1 year working experience and salary of new media operation industry, 10K-30k.
It can be seen that the lower wage limit of new media operation is relatively high, starting at 5K (which is already very satisfying for a rookie like me), and the upper limit is also high. Of course, the new media operation industry still pays attention to the output of good content and transformation. Really called: affordable KPI, responsible for the promotion effect of products. If you do well, your salary will be higher.
As can be seen from the above analysis, the operation and sales of new media are all linked to money. How good your ability is, how good your money is, not to mention your future!
Finally, I want to tell you that whether you are doing sales or operating new media, you need to maintain your enthusiasm and love for your work if you want to do well and have a better future.
Hello, I'm Nanfeng. If you feel something after reading this article, please praise it (the child didn't cheat for three days, alas, I received it, blare ~)