1 direction of enterprise management-entrepreneurship management, mergers and acquisitions, organizational behavior, international management
2 marketing direction-service marketing, market research and marketing planning, consumer behavior management, negotiation skills.
3 financial management direction-commercial bank management, mergers and acquisitions, financial engineering, securities investment.
4 e-commerce and logistics direction-international business, system analysis and design, enterprise resource planning, network marketing.
Direction of human resource management-employee performance management, salary design and management, personnel evaluation and labor law.
Extended data:
MBA is to train practical, compound and applied senior management talents who can meet the needs of high-level management in industrial and commercial enterprises and economic management departments, and it is a combination of theory and practice, while other graduate students only train scientific research and teaching talents, leaning towards theory and not participating in practice.
MBA students are generally cadres of state organs and institutions, managers and technicians of industrial and commercial enterprises who have graduated from undergraduate courses and have more than three years of practical work experience. Other graduate students can recruit fresh graduates or on-the-job personnel; Different training methods, MBA education is essentially a professional practice.
Special emphasis is placed on cultivating students' practical skills through business case analysis, practical observation, analysis and decision-making skills training on the basis of mastering modern management theories and methods, so that students can accept challenges in knowledge and skills, personality and psychology, goals and aspirations, and have more professional competitiveness. Other graduate students focus on theoretical study and academic research.
Course type
The first is a course for senior managers of companies, which is usually held outside working hours, and is called Executive MBA.
The second is a general MBA course for current managers or university graduates to improve their management knowledge, which is the embryonic form of MBA.
The third is the MBA course, which is aimed at people who are currently working or have more than two years' work experience, so as to strengthen their professional foundation in business administration, also known as the Special MBA (SMBA).
teaching method
The first is the face-to-face MBA program. 1908 was born in Harvard University in the United States and has a history of one hundred years. It is through face-to-face teaching.
The second is the long-distance MBA program, which was first proposed by the University of Macon in the United States in 1995 and has a history of 10 years. It is through network multimedia teaching.
References:
Baidu encyclopedia -MBA