Lili lights a lamp and cooks oil every day, racing against time to find materials to write articles. After two months, the number of fans has increased by 10.
So she adjusted her thinking, pulled friends and relatives, paid attention to herself, and asked them to forward the article and expose it more.
Who knows that a month later, the official WeChat account is still a bleak reader, a fan who basically does not rise.
Lili has no motivation at all.
And her good friend Tingting, who doesn't delay her work during the day, spends two hours reading and two hours writing at night, and is determined. In three months, the official WeChat account has accumulated more than 500 fans and successfully opened a traffic master.
Thinking that she sacrificed her sleep time and took advantage of human feelings, Lili was greatly hit and fell into self-doubt.
She and Tingting opened the official WeChat account almost at the same time, but why the gains were quite different.
The reason is that Lily doesn't understand the "compound interest effect". ?
The compound interest effect is a term in economics, commonly known as "rolling interest" or "winner takes all".
Harvard minimalist economics defines the compound interest effect as follows:
It means that the annual income generates additional income, and the greatest charm of investment lies in the growth of compound interest, which is the so-called "compound interest effect".
The compound interest effect comes from a story. She Hanwang intends to reward Dale, the inventor of chess.
The king asked him what he wanted. Dahl asked to put 1 wheat in the 1 grid, 2 wheat in the second grid and 4 wheat in the third grid, and each grid after that was more than the previous grid 1 times. Just put away all 64 grains of wheat and give them to me.
The king found it easy to satisfy, so he ordered his men to carry out it according to Dahl's requirements.
He never imagined that there were not enough wheat grains in the whole country to fill 64 cubes.
Because the total of 64 square meters is 2 to the 64th power minus 1, the final result is184467407370951615.
This is the great function of compound interest.
Zhang Lili in the last article is just a poor and busy family, who has been struggling with how to increase reading and how to make money. Focus on trivial matters that cannot produce "compound interest".
Tingting, on the other hand, invests steadily every day, continuously produces high-quality articles, and "promotes" herself on platforms such as Zhihu. Her value has also been fully affirmed by fans. Word by word, "profit-seeking" is getting bigger and bigger, and she automatically adds powder, not taking advantage of others everywhere, and the harvest is full.
It can be seen that the role of compound interest cannot be underestimated.
Just now I mentioned that the compound interest effect is very important, so what benefits can it bring?
1. Wealth appreciation
The mathematical formula of compound interest effect is f = p (1+I) n.
Let's briefly understand that f is the final value, that is, the future income, p is the present value, that is, your principal, I is the rate of return, and n is the cumulative period.
The New York Times once reported that 1979, a group of students returned to Yale University to participate in the 25th anniversary celebration and donated $375,000 to the school. They help the school manage this fund because they are worried that the school does not know how to manage money. In 2004, 25 years after the incident, Yale University received the largest donation in history, 1 1.
The essence of compound interest effect is that it can leverage huge profits with little investment and through the accumulation of time.
2. Cognitive upgrading
Not only in the field of economics but also in the field of knowledge.
When I was in college, there was a subject called "Probability Theory", which many people forgot after learning it.
But in fact, probability theory can solve many problems in real life.
For example, some people suggest that you start a business on the grounds that several people around you have succeeded in starting a business. After learning probability theory, you will know that this is a "small probability event" or "survivor bias".
Knowing this, you won't blindly rush into the ditch of entrepreneurship and can't pull it out.
When Zeng Guofan, a politician, first entered imperial academy, he couldn't stand the loneliness and pressure in the hospital, so he spent a year reading through the twenty-three histories and knew them by heart.
The mastery of historical events and experiences gave Zeng Guofan a unique insight and understanding of the development and laws of the times.
Later, he applied all these to strategic decision-making and created the brilliance of his life.
The compound interest effect can help you get through the "Ren Duer pulse" of knowledge. Improve your thinking ability and let you know how to avoid the important when facing the choice.
3. Multi-field development
Lu Buxuan in Peking University is now a household name. But when he graduated from Peking University and engaged in selling pork, he was met with a lot of cynicism.
Subsequently, the phrase "selling pork can also sell Peking University level" became popular on the Internet and became the spiritual comfort of countless people who worked silently in the dark.
Surprisingly, Lu Buxuan really sold pork to the level of Peking University.
Many years later, he met Chen Sheng, an alumnus of Guangzhou, and they hit it off and started the Butcher School.
Lu Buxuan turned all the real knowledge tempered by "real money and silver" in his years of practice into tens of millions of classroom contents, which were presented to students who were eager for knowledge.
In 20 18, the "Soil Pig No.1" co-founded by him and his alumnus * * * has been stationed in nearly 30 major cities in China, with sales of/kloc-0.8 billion yuan in that year.
Nowadays, Lu Buxuan is no longer a butcher in the market, but constantly improves its business from a very low starting point, joining the dual roles of entrepreneur and writer, and applying the compound interest effect to the extreme.
1 stop! Copy one's knowledge system
Some people in the workplace have lost their original spirit after two or three years of employment, and their career development direction is vague.
My former colleague Xiao Nizi, after graduation, engaged in a variety of occupations, design, copywriting, planning, one position left and one position right, Xiao Nizi did not know what to do.
I am busy working overtime every day, but I am at a loss about the future.
As a person in the workplace, while knowing how to speed up, we should learn to stop at the right time, think about our own direction and constantly adjust ourselves.
Instead of entering an alley, you can't get out, you can't get in.
At present, the most important thing is to stop and check your knowledge system, find out the connection points between knowledge and form a joint force.
What Xiao Nizi should be engaged in most is copywriting planning, which "stacks" all past experiences and creates a new career direction.
Writer Cheng Jia once said: The compound interest effect is that doing something A will lead to the result B, and the result B will strengthen A. ..
When Xiao Nizi is doing copywriting planning, copywriting+design+planning will be integrated into a system. Looking at the problem from a global perspective will not only help her strengthen the business ability of each "single item", but also better understand the relationship between knowledge. It is said that A will lead to B and B will strengthen A.
Make a little progress every day, and leave the rest to time.
The most obvious feature of compound interest effect is that "it takes a long time to precipitate in the early stage, and the income is almost invisible until there is a bottleneck."
20 18 Chinese Poetry Conference made Lei Hai popular overnight. He is a messenger by profession. With his love of poetry when he was young, Lei has been quietly absorbing the essence of poetry, delivering express delivery and taking time to read a few songs. No one knows what the benefits are.
However, when people pay more and more attention to China culture, the tiny accumulation of Lei Hai has all turned into flowers and applause. He became an admirable stage genius and an example for many people to learn.
After a long period of precipitation, you endure obscurity and even poverty, but make a little progress every day, and there will always be an outlet in the future, which will make you soar.
Einstein once said: Not all that can be calculated is meaningful, and not all that is meaningful can be calculated.
People in the workplace should not forget that any job has its own value.
This formula was once popular on the Internet.
Explain that a little progress every day will make your ability jump and retreat a little, and your foundation will shake.
3. Ability migration, find multiple platforms to play their talents.
An ability can exert different effects in different fields.
During the epidemic, many sales offices were closed, and real estate companies wanted to break the game, so they had to consider switching offline marketing to online marketing, looking for opportunities to expose themselves on large-scale video platforms with large traffic.
Colleagues are obviously eloquent and have a strong sense of camera. They always stay in sales positions and earn commissions by visiting cases every day.
In this case, the epidemic crisis has become an obvious turning point. He was asked by the leader to be responsible for the company's online sales. With superb communication skills and flexible response, Mingming became the sales star of the company.
In the workplace, you should learn to tap your own potential and expertise in ordinary life, bring them to the extreme, move to different fields and platforms, exert great influence, and let yourself grow rapidly.
From now on, practice diligently and concentrate on your efforts.
Buffett said: "Life is like a snowball. The key is to find enough wet snow and long slopes. "
The compound interest effect is that the starting point is very low at the beginning, so you can ignore it.
But the key to the problem is that you have to rely on time to accumulate, and quantitative change causes qualitative change. When you reach that breakthrough point, everything in the later period will follow.
Yes, let's go at once. You've eliminated 90% people.
Some people say, "If you want to succeed, it depends on who can survive." A word "endure" embodies the compound interest effect incisively and vividly, which means going through a "long enough slope".
People in the workplace should find a skill or experience that can produce a "compound interest effect" and constantly polish it without too much trivial interference.
Try to find "enough wet snow".
What are you waiting for? Come back when you figure it out.
From WeChat account: Lulu Youwei. Personal growth, dry goods in the workplace, and more sharing.