First of all, determine the element, 1, and the logo design should be concise, distinctive and infectious. No matter how you design the logo, you should try to be concise. The image is clear, eye-catching and easy to identify, understand and remember. 2, exquisite, in line with aesthetic principles, which is also an indispensable condition for a successful logo. The beauty of modeling is an artistic feature that is unique and pursued by the symbol. When designing, we should grasp the word "beauty" to make the form of symbols conform to human perception of beauty. Attention should be paid to four types of modeling elements in logo design: point, line, surface and body. 3. Maintain stability and consistency. 4, logo design should pay attention to universality.