1. Classification and acquisition of business opportunities channels

A. background: I don't know where the business opportunities come from? I don't know how to get business opportunities. B. Course C. Formal tools D. Actual combat

First,? Channels and methods of obtaining business opportunities

1. Why is it always a resource? How is the value of consultants reflected?

2. Performance is dignity: individual sales performance = resources * single rate * single transaction * (set interest rate)-refund.

Team sales performance = sum of individual sales performance

Core: resources

3. What have we done from resource acquisition to resource management?

Resource acquisition

Proportion of access channels: key customer service-recommendation-online-market-internal TMK.

Channel quality ratio: recommendation-online-internal TMK- market

Key customer service: passive-active

Recommended: sticky

Online: WeChat group, official account of virtual human WeChat, circle of friends.

Market promotion: guiding reservoirs

Internal TMK: plate cooperation (foreign courses)

A. Key customer service (front desk &; Call center)

1. How can passive data monitor whether personalized performance requirements are completed? Put forward annual requirements at the beginning of fiscal year and track the completion of targets-monthly benchmarking.

2. How can passive data meet personalized resource requirements to the greatest extent? Personalized class resource demand (enrollment data demand and feedback) before the start of the class.

B. Introduction

How to keep clients and consultants sticky?

Referral-refined process management-online: WeChat operation (friends circle operation, WeChat group operation)&; Offline: Customer Data Management

Process management:-1. Wechat friends circle operation: temperature, designer's design, closer relationship with parents (externalization of design, externalization of students' growth, externalization of teaching and research) 2. Wechat group operation: marked (grade)-(unmarked in Grade One, unmarked in Grade Two)-(unmarked in Mathematics in Grade One), subject information * family education articles * * * (content, parents' reaction) 3. Customer data management: XXX mother in the second day of XX? 4. Offline lecture: unfinished, expand the subject.

C. online

1. Optimization of operation ideas-adding online operation to regular enrollment actions.

Online delivery points (WeChat, today's headlines) buy audition classes at low prices, establish word of mouth, and drain offline.

Wechat friends circle is accurately launched, virtual people operate online, and famous teachers' friends circle is promoted.

Virtual people+friends circle+WeChat group (powder sucking, refined service)

Sixth grade+sixth grade together to safeguard parents (question and answer and recommendation)

Virtual human sucking powder+customer stickiness (offline activity transformation)

Personal circle of friends management (externalized teaching and research achievements)

3. Grade row group-maintenance group of entrance grade student database

A. plate linkage and sincere cooperation