1, American marketing major
American universities offer various marketing projects according to the needs of economic development. Although marketing is generally in business schools, there are also universities under media or other colleges. Even though business school marketing may be an independent master's program, it may also be in PhD or MBA, and there are many marketing majors.
This complicated situation is the performance of the developed American economy, which makes it more difficult to apply for marketing. It is such a unique marketing project that can provide learners with more valuable knowledge system, thinking mode and practical experience, which is more conducive to students' future employment and career development.
Marketing applicants can be divided into different types and students who need business/non-business with/without GMAT scores, students with/without work experience and students who need/do not need scholarships.
There are not many schools offering marketing majors, and the top universities are University of Rochester, University of Florida, University of Georgia, Texas A & amp； Master, Bentley College, WPI, Temple University, Denver University, new york University (Stern Business School).
Basically, TOP 100 colleges rarely offer marketing majors, but Wharton Business School in Pennsylvania does. However, the application difficulty is not uncommon. The admission rate of 18% makes it difficult for many applicants to realize their dreams. University of Michigan at ann arbor, marketing major is also one of its strength majors; The University of Texas at Austin ranked third, ranking first in accounting for more than ten years in a row, and its reputation spread far and wide. Business is naturally strong, and its marketing department can naturally be called a classic major of the school.
2. American hotel and tourism management (hotel industry research) major.
Because it is difficult to find a job in the United States, especially at the management level, there are relatively few people applying for this direction in China.
Not all majors are located in business schools. For example, NYU is under the School of Continuing and Professional Studies, and NYU's marketing major is also under this school. 80% of my career is working in a hotel, engaged in revenue management, or starting directly from the grassroots.
The better schools in this major are Cornell (the best hotel management course in America), Purdue, NYU, Delaware, MSU and so on. The University of Nevada, Las Vegas is one of the special schools. It is not a very excellent comprehensive university, but due to its special geographical location, the hotel management major is quite good and the alumni network is relatively developed.
3. American human resource management major
There are two names for HR in the United States: one is labor relations; The second is human resource management; Those majors such as OB (Organizational Behavior) /OL/OS are largely different from HR, and the setting of professional courses is also very different.
IR/HR focuses on basic and advanced human resources courses, such as labor relations, collective bargaining, salary, employment management and data-based decision-making. OB/OS/OL focuses on organizational psychology, organizational behavior and talent evaluation courses, such as organizational behavior, strategic organization, organizational change and quality evaluation. Some schools combine the two, such as Michigan State University and Pennsylvania State University, which offer masters in labor relations and human resources.
There are Cornell, UMN, UIUC, MSU, Rutgers, CSU and so on. What are the better human resources schools in the United States?