The book catalog editor recommended the founders of Harley-Davidson, Disney, Wal-Mart, Volkswagen, Honda, Toyota, Southwest Airlines, Apple, Microsoft and Starbucks to think, act and communicate in the same way as Jobs! The first book that combines leadership philosophy with marketing philosophy! A leader's desk book with sustainable management and long-lasting foundation! Content introduction affects human behavior: either by manipulation or by inspiration. Manipulation brings transactions, not short-term benefits; Inspiration brings trust and sustainable management! Some people and enterprises are more innovative, influential and profitable. Have higher customer loyalty and employee cohesion. By studying the leading figures in various fields that have the most significant influence on the world, Simmonnot. Sinek found that their way of thinking, behavior and communication is unusually consistent-and this way is just the opposite of others. Snack called this influential viewpoint "Golden Circle", which provided a framework for establishing enterprises, leading activities and inspiring others. And it all comes from "why". The leadership hurricane set off by the golden circle rule has swept the world and penetrated into every corner of the world. Now it has officially landed in China! Author brief introduction SimonO. Sinek, the first person in leadership philosophy ◆ Internationally renowned advertising professional ◆ Founder of ◆Sinek Partners Marketing Consulting Company, from the Pentagon to the United Nations to Hollywood, Snake was invited to give a speech to people all over the United States and even the world to explain the power of the golden circle. He has served as a consultant for many leaders and organizations, including small businesses and entrepreneurs, large companies like Microsoft, non-profit organizations, governments and politicians; His views are often quoted by major newspapers and magazines. At the same time, Snack also teaches in the strategic communication project of Columbia University. When he is not staying in a hotel, he lives in new york. You can also read Simon's blog about simonsinek.com. A letter to readers in China. Sinek gave lectures on leadership to various political and economic organizations. He teaches in the strategic communication program of Columbia University that "Made in China" is the reason why people buy it. In the next decade, the biggest opportunity for China's business is to give the word "Made in China" a new meaning. In today's world, if a product is labeled as "Made in China", it is equivalent to telling consumers that this manufacturer will pursue low cost in the manufacturing process, or it is indeed a "cheap product". The current meaning of "Made in China" is an unexpected by-product-this country focuses on economic development and competes at a level that makes it almost impossible for the United States, Japan and Europe to compete with it: price and quantity. This book is about a naturally occurring mode of thinking, a method of thinking, acting and communicating. This mode of thinking gives some leaders the power to inspire others. They can inspire others, inspire others and arouse their enthusiasm. Although these "natural leaders" may be born with this talent, this ability is not their patent, and everyone can learn. After receiving some training, every leader or organization can have this charm to promote ideas and realize their vision, both inside and outside the organization. Each of us can learn how to lead others. I didn't write this book to improve some methods that didn't work. On the contrary, it is a guide to action, which makes people pay attention to those effective methods and carry them forward. I never meant to belittle others. Most of the answers we get-if the arguments are solid and powerful, they are very solid. But if we ask the wrong questions from the beginning, if we don't see through the essence of things, even the right answer will lead us astray. As you know, the truth will come out eventually. The first story: the contest between the elite and the grassroots is ambitious, the public is enthusiastic, the experts are gearing up and the funds are in place. At the beginning of the 20th century, all the elements of success were available, and samuel pierpont langley was ready to be the first person to fly an airplane in the sky. He has a high reputation: a senior official of the Smithsonian Institution, a professor of mathematics, once worked at Harvard University. Many of his friends are the most powerful people in government and business, such as andrew carnegie and Alexander Graham Bell. The United States Department of War awarded him $50,000 for research, which was a huge sum at that time. He assembled the best talents at that time and formed a real dream team. Langley and team members can use the best quality materials, and the media will follow him wherever he goes. The whole country stared at him with rapt attention, waiting for the news of his success to be published in the newspaper. With an elite team and sufficient resources, success is almost within reach.