In the future, "6 18" will become an annual festival in the e-commerce industry, just like "Double 1 1". "Shuang 1 1" was established by Taobao, and "6 18" was initiated by JD.COM Mall, which formed a situation that the e-commerce field celebrated every six months. "From the point of view of traditional retail, mid-June and mid-June of 165438+ 10 are relatively off-season. At this time, e-commerce will do more with less. "