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What festival is 6 18? Why are all e-commerce companies promoting sales?
It's JD. The anniversary of COM. If other online shoppers ban it, it will become an online shopping carnival day.

In the future, "6 18" will become an annual festival in the e-commerce industry, just like "Double 1 1". "Shuang 1 1" was established by Taobao, and "6 18" was initiated by JD.COM Mall, which formed a situation that the e-commerce field celebrated every six months. "From the point of view of traditional retail, mid-June and mid-June of 165438+ 10 are relatively off-season. At this time, e-commerce will do more with less. "