Many newcomers from the media are still in a state of little knowledge of their operational capabilities. I don't know what operational capabilities I need, and I don't know what operational capabilities are really useful. Today, I will share with you two short video operation capabilities, pure dry goods, so that your novice can get started quickly! 0 1 Post-production ability Post-production ability needs to be able to shoot and cut videos. Can handle all kinds of videos, such as video software Pr, PS, AU, AE and other applications. Different fields of video have different requirements for the texture of video shooting. For example, accounts in daily life are basically taken by mobile phones, because the real interest of such content is often greater than the texture of video shooting, and the advantage lies in mobilizing users' emotions through content. Although post-production ability is not a necessary skill for operators, if you don't understand it at all, you are destined to be an excellent operator. Often, even if the comprehensive operator is not proficient in shooting and later stage, he has basic aesthetic ability, and has a certain understanding of professional knowledge such as composition, mirror splitting and mirror operation, and will know at least a little. 02 e-commerce operation capability The current short video platform is more like a content e-commerce platform, and content operation is the foundation. On this basis, it is the only way for every creator to seek sustainable realization. Specific to the short video platform, the core implementation mode focuses on the transformation of live broadcast drainage and e-commerce operation mode. For example, Wang Wenyong, the creator of Super Mathematics in Ge Yong, usually talks about some topics and dry goods in the live broadcast room, and then uses his IP influence to sign books in the live broadcast room to promote the transformation. Not only that, Wang Wenyong will also divert students who bought books in the live broadcast room to the WeChat group, and use the WeChat group to further make specific operational transformation. Wechat also facilitates the hierarchical operation of the crowd. Users who have bought products can enter the service answering group, and users who have not bought anything can set up a purchasing consulting group to undertake and push the audition class for secondary transformation. This refined operation seems simple, but it is actually very necessary. In short, having these two abilities can not only enhance users' goodwill and trust, but also promote transformation; You can also make your own video occupy a place in the self-media field and be seen by users.