If the original deduction rate is 25%, the original profit is 25 yuan and the supplier settlement amount is 75 yuan.
After participating in the activity, calculate the supplier settlement according to the sales volume including coupons. Assuming that the discount rate remains unchanged at 25%, the supplier can settle 150 * (1-25%) =1/2.5 yuan, but the sales voucher of150 yuan accounts for 50 yuan, and the cash is only 100 yuan. Therefore, the discount rate should be increased.
According to the cash of 100 yuan, the store guarantees 25 yuan, and the supplier takes 75 yuan.
75/ 150=0.5, and the discount rate of shopping malls should be 50%, so as to ensure that the withholding 75 yuan, in addition to coupons from 50 yuan, shopping malls and 25 yuan earn cash. However, if the supplier makes a 50% discount on the purchase price, he won't make any money. If there is no discount, the supplier can earn150 * (1-25%)-150 * 50% = 37.5 yuan.
2. "Only send and not receive" and "only receive and not send".
Example: 1: The mall has done the activity of giving away 50 when it is full 100, and the loss rate is 33%. In the case of kindness or not being strong enough,
For counter A participating in the event, the discount rate of the mall is 45%.
For counter B, which only accepts and doesn't send, because the brand is relatively strong, the mall only increases 5% on the basis of the original 20% deduction, that is, the deduction is 25%.
The customer bought RMB 65,438+000 at counter A, and all 50 yuan cash coupons were used at counter B.
In this transaction, the gross profit of the mall =100 * 45%-50 * (1-25%) = 7.5 yuan.
Gross profit margin of shopping malls =7.5/ 150=5%
Example 2: For counter C, only the goods are delivered but not the goods are received. The mall only symbolically increases the discount rate of 25% by 2%, that is, deducts 27%.
Customers buy 100 RMB at counter C, and all the cash coupons obtained by 50 yuan are used at counter A. In this transaction, the gross profit of the mall =100 * 27%-50 * (1-45%) =-0.5 yuan.
Gross profit margin of shopping malls = -0.5/ 150= -0.3%
Customers buy goods at 100 yuan at counter C, and all 50 yuan cash coupons are used at counter B. In this round of transactions, the gross profit of the mall =100 * 27%-50 * (1-25%) =-10.5 yuan, and the gross profit margin of the mall =-650.
Discount scheme.
1. Weekly discount:
As we all know, Mondays to Thursdays are working hours, and fewer people shop. The general concept is weekend shopping, because prices have more time to choose carefully. Now the weekly discount is proposed, which will inevitably change the consumption habits and concepts of some people and attract more customers. The plan is: 20% off on Monday, 30% off on Tuesday, 40% off on Wednesday, 50% off on Thursday, 70% off on Saturday and 20% off on Sunday.
2. Time discount:
Starting at six o'clock in the afternoon, the lowest discount will be given at six o'clock. The discount will increase with time, which will make the original customers spend less time. This method will change the consumption concept of some people, and we can foresee that the shopping mall will be full immediately after six o'clock.
3. Countdown discount:
For example, if the activity time is fifteen days, the discount will decrease with the decrease of the number of days. Countdown discounts are usually during festivals, such as China New Year and Mid-Autumn Festival. You may ask, didn't everyone wait for the last two days? The lower the discount rate, the better the product, and only classic brands will lead in time. I think if businesses use these methods reasonably, it will not only benefit themselves, but also change consumers' ideas and stimulate consumers' desire to buy.