MEGA BLOKS is Canada's largest toy manufacturer. Although toys involve many categories, building blocks are still the main toys. Although it is not as good as Lego in China, the characteristics of Meijiabao are still obvious compared with Lego. Its products cover animation, dolls under the game, models, handmade products and so on, and even obtained the "Warcraft series" authorization that Lego did not win, but only it can compete with Lego.
As the largest toy manufacturer and the largest toy company in Canada (manufacturer and toy company are two concepts), although toys involve various categories, their main products are building blocks. Now Mega Bloks has changed its name to Megabrands Inc, which shows that the company hopes to get rid of particles and give full play to its advantages in other technologies to make more profitable toys.
Although the direction of the film is not ideal, the Pirates of the Caribbean series and The Avengers series toys also give people a refreshing feeling. The use of a large number of fortified particles and special particles gives MEGA its own coffee style. Moreover, in order to increase the diversity of products, a series of reorganization and merger have been carried out, such as the acquisition of Rose Art Industries in the United States.
In a word, a series of new measures have helped Meijia get out of trouble and consolidated its position as the sixth largest toy company in the world.
HABA, 1938 The brand of building blocks imported from Germany firmly focuses on German quality from material selection to design to production. More than 900 building block products have added different innovative elements under the traditional modeling, and the ingenuity quality has been fully exerted. The price is also high, but it is directly proportional to the quality.
It is said that products made in Germany have a strong brand promotion atmosphere. Germany's logical thinking and rigorous attitude for thousands of years have given irresistible trust to people all over the world. German-style "artisan spirit" has been poured into every product made in Germany, making its quality impeccable.
The building material of HABA is beech or maple, which is produced in Germany (forest and timber industry owned by HABA headquarters). In China, beeches are called "declining aristocrats" because few forests in China can produce such precious wood. Most beech trees sold in the domestic wood market are imported, originating from Europe and North America, and the wood properties are stable, belonging to middle and high-grade furniture materials.
The excellent characteristics of beech are hard material and impact resistance; It is easy to bend under steam, can be made into various shapes, is not easy to deform when drying, is durable and has strong hardness, which can be comparable to mahogany; The dye of the building block adopts multi-layer water-based paint to ensure the safety and non-toxicity of the toy. Therefore, HABA building blocks have always been on the high side in material selection, paving the way for tough quality.
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Most girls are not interested in science and engineering such as mathematics and science. Sir Athene Donald, a professor of experimental physics at the University of Cambridge in the United Kingdom, said that this may be because the toys they played since childhood were all wrong. If parents want girls to be interested in science and engineering, they should let them play with toys such as high building blocks and Marcano instead of Barbie dolls.
As an outstanding physicist, Donald will become the president of the British Science Association. She said: "We need to change our views on boys and girls ... I think that's how we choose toys. Girls' toys are usually related to arousing passivity, not as imaginative and creative as Gao Yougao or McConaughey.
I am not surprised if teachers, parents, scholars and the media all instill in girls the idea that science and engineering are more suitable for boys.
Canadian building block brand Mega Bloks has launched a series of building block products such as Halo, COD Call of Duty, World of Warcraft and Gundam. On the basis of compatibility with Lego, Gomez's building blocks have created many special bricks, and its dolls are highly movable, which is better than Lego's building blocks. The price of Gaomei is not cheap, and the quality of bricks is not only far inferior to Lego, but has even been surpassed by many domestic building block brands.
In addition to MGO, there is also a toy manufacturer that produces building blocks and holds a large number of IP licenses. This is the prestigious MacFarlane in European and American residential circles. The company has launched building block scenes such as The Walking Dead and Game of Thrones. The product style is similar to Gaomei, and a large number of special bricks are used. From the product drawings, the visual quality should be at the same level as Gomez.
There are also two foreign Lego-style building block manufacturers worth mentioning. The first is the brand Little Oxford from South Korea, and the second is the brand cobi from Poland. The design level of these two manufacturers is very high, and their products are also very rich. Its quality is also very good according to domestic players, and it can be on an equal footing with several domestic brands with the best quality.
As for the domestic building block brands, we have to admit that most local brands do not have their own design strength and can only copy or copy Lego products. Lego homemade building blocks cover almost all product lines such as Ma Chi, Ninja, hero factory, My World, Girls and even Big Granules. Moreover, the quality of a considerable number of domestic building blocks is also very poor, mainly reflected in tolerance control, material and color.
However, it is gratifying that in recent years, many excellent brands have appeared in the domestic building block industry, such as Star Diamond Building Block and Guti Building Block, which can already produce building block products equivalent to 80% Lego quality at the price of about one fifth of Lego.
Lego is a building block toy, which can let children show their imagination, creativity, cooperation ability, learning fun and the ability to acquire new knowledge. It can cultivate children's ability to solve problems and enhance their ability to explore and observe things around them. It is indeed an indispensable toy for children to grow up.
As a parent, Lego can only be used as a toy in the process of children's growth, but it is far from enough to promote children's all-round development in body, morality, intelligence and beauty.
Many parents often worry about what toys to buy. Where is the gun? Too many. Where is the doll? Too many. Where are the clothes? Children grow up fast, so there is no need to buy too much ..... This becomes a problem for parents to buy toys?
The following are personal suggestions for parents who buy toys to burn their brains.
"Qiao Hu" is a family learning commodity for preschool children, including books, reading books, parents' books, DVD video teaching materials, teaching AIDS (toys) and so on. I suggest that you can subscribe. There is a set of teaching materials and toys every month. Toys are unique and designed and made according to the age of each stage. This saves my children a lot of trouble in buying toys when they grow up.
It conforms to children's age characteristics and can satisfy children's curiosity, activity and desire to explore;
Good toys can stimulate children's desire to play games. They are textbooks for children to study and their favorite life partners. Children's physical and mental development is realized in activities. Toys can be freely played, manipulated and used by children, which is in line with children's psychological hobbies and ability level. It can meet their activity needs and improve their enthusiasm. For example, "doll" toys can make children do all kinds of activities. Children of all ages can play games with dolls according to their own life experiences, and the games can range from simple to complex and varied.
* * * Children's toys: can promote baby's listening, language expression, understanding and cognition.
* * * Research toys: improve children's ability of analysis, synthesis, comparison, judgment and reasoning, and cultivate deep thinking, flexibility and agility.
Sharing toys: it helps to cultivate children's collective concept and cooperative spirit and experience the joy of sharing.
Caring for and sorting out toys: It can improve children's self-control ability, improve the organization of doing things and enhance their sense of responsibility. Only when children put away their toys can they appreciate the hard work of their parents to put away their toys and cherish the fruits of their own and others' labor more.
Toys are children's close companions. Let children grow up healthily in the game!
When playing with building blocks, the brain wave activity is unprecedented, mainly because building blocks are an interesting and imaginative game, in which children can get full exercise and stab into their brains. In the sense of space, imagination, behavior direction prediction, overall planning and so on. There are extreme requirements for children to become smart in play.
With excellent workmanship and excellent design, Lego bricks are now the absolute leader in the building block market. However, due to the particularity of the industry, once the prototype is designed, counterfeiters can easily modify it and design the corresponding products, which is why all kinds of Lego-style building blocks are so much cheaper than the original Lego, but the playability and reducibility are so close to the original.
However, if you are not short of money, I suggest you consider the original Lego and respect intellectual property rights. At the same time, the original Lego design and module bite force are unmatched by imitators and represent higher quality and taste.
However, Lego can't just ask for low prices. After all, there is a difference between plastic safety and design, and some fall apart when touched (such as Goody). At present, in terms of safety, brand and style, the following brands are recognized as doing well in China (this website will be continuously updated in the future).
1. Children's building blocks represented by Enlightenment and Xiaoluban are mainly urban and military, and it is difficult to design and assemble. Compatible with Lego building blocks, independent design and independent intellectual property rights.
2, high, high-end models such as music, copied from Lego with a little modification, can be considered as products without knowledge. Gaode is mainly engaged in machinery, with great momentum; Just be happy to do science and technology, especially interstellar themes.
Founded in Denmark, Lego has a history of 86 years, which can be traced back to its gold-lettered signboard Lego. I have accumulated rich experience and strong development ability. At this stage, the building block brand can't compete with it.
Lego is a brand of building blocks that cannot be mentioned in the same breath.
Little Lu Ban, Star Diamond, Apprentice, Apprentice and so on.