Main courses of automobile sales specialty:
Cultural courses: political theory and moral education, college English, physical education, advanced mathematics, practical writing, computer application foundation.
Professional basic courses: electrical technology foundation, mechanical drawing and computer drawing, professional English, automobile machinery foundation.
Specialized courses: automobile structure, accounting principle, economic law, market research and forecast, automobile marketing foundation, automobile marketing practice, automobile electrical equipment, automobile fault detection technology, automobile parts management and marketing, e-commerce theory and practice, automobile disassembly and assembly training, automobile market research and forecast training, marketing, automobile sales and management, automobile culture, customer relationship management, business etiquette, automobile finance and insurance, automobile marketing pre-job practice, etc.
The employment prospect of automobile marketing and service specialty is very broad. For college students in today's society, the employment prospects are already very good compared with other majors.
With the continuous growth of car ownership, the market space of new car sales, car maintenance, spare parts supply, financial services, insurance services, spare parts sales, used car sales, traffic driving education and so on in the automotive aftermarket is constantly expanding. Generally speaking, the automobile after-sales service market is the most stable profit source in the automobile industry chain, accounting for about 60%-70% of the total profit. Compared with the shrinking profit of automobile sales, the profit rate of China after-sales service market is as high as 40%, and the whole market is still in its infancy, with amazing development potential.