E-commerce major of RTVU has the following main courses: advanced mathematics, college English, economics, statistics, modern enterprise management, marketing, computer application foundation, computer language, computer network foundation, introduction to e-commerce, international trade theory and practice, application and development of internet software, internet database and practice, e-commerce case analysis and practice, online payment and settlement, and e-commerce security.
These courses are clear at a glance, and you will know what knowledge they are at a glance, hehe.
What is the e-commerce of RTVU?
Is the general website construction, network marketing, network payment, logistics information system and other courses.
Excuse me, what courses are there in TVU's e-commerce college?
Professional code: a020215; Professional Name: Electronic Commerce (Professional) *
Serial Number Type Serial Number Course Code Standard Number Course Name Credit Type Examination Method Description or Remarks
1 00 1 03706 ideological and moral cultivation and legal basis 2 required written test
2 002 03707 *** Thought, * * Theory and "* * *" Important Thought Introduction 4 must be written.
3 003 00888 E-commerce English 3 mandatory written test
4 004 00889 Economics (2) 5 Required written test
5 005 0004 1 3069 Basic Accounting 5 Required Written Examination
6 006 00890 Marketing (3) 5 Required written test
7 007 0089 1 International Trade Practice (3) 6 Mandatory written examination
8 008 00892 Business Communication (2) 4 Mandatory written test
9 009 00893 4265 Market Informatics 5 Required Written Test
100100894 computer and network technology foundation 3 required written test.
11010 00895 computer and network technology foundation 3 compulsory exam
1201100896 introduction to e-commerce 4 required written test.
1301100897 introduction to e-commerce 2 compulsory practice assessment
14 0 12 00898 internet software application and development 3 required written test.
15 0 12 00899 internet software application and development 3 compulsory practice assessment
16 0 13 00900 web design and production 2 required written test.
1701300901web design and production 3 mandatory training assessment
18 0 14 00902 e-commerce case analysis 2 required written test
19 0 14 00903 e-commerce case analysis 3 compulsory practice assessment
20 0 15 00904 comprehensive operation 2 mandatory assessment
2 1 23 1 05679 constitutional law 4 plus written test
Professional code: B020216; Professional Name: Electronic Commerce (independent undergraduate course) *
Serial Number Type Serial Number Course Code Standard Number Course Name Credit Type Examination Method Description or Remarks
1 00 1 03709 introduction to the basic principles of Marxism 4 mandatory written test
2 002 00994 Quantitative Method (2) 6 Compulsory written test
3 003 00995 Commercial Law (2) 5 Mandatory written examination
4 004* 009 10 Network Economy and Enterprise Management 6 Required Written Examination
5 005 00996 Introduction to E-commerce Law 6 Required Written Examination
6 006* 009 1 1 internet database 3 requires written examination.
7 006* 009 12 internet database 3 compulsory practice exam 36
8 007* 00906 E-commerce website design principle 3 mandatory written test
9 007* 00907 E-commerce Network Warfare Design Principle 3 Must Practice Assessment 36
10 008 00997 introduction to e-commerce security 3 required written test
1 1 008 00998 introduction to e-commerce security 2 compulsory practice assessment 24
12 009* 00908 network marketing and planning 3 required written test.
13 009* 00909 network marketing and planning 2 compulsory practice assessment 24
14010 * 00913 e-commerce and finance 3 compulsory written test.
150/kloc-0 * 00914 e-commerce and finance 3 compulsory practice exam 36
16011* 00915 e-commerce and modern logistics 3 must take a written test.
17011* 00916 e-commerce and modern logistics 3 compulsory practice assessment 36
1801210216 e-commerce graduation design 0 must be tested.
1910100015 3022 English (2) 14 written test.
20 102 00 186 international business negotiation 5 elective written test
2 1 103 0098 3473 written test for international marketing 5.
22 104 03339 information theory and practice 4 elective written test
23 105 00053 3262 Introduction to Foreign Economic Management 5 Selected Written Examination
24 106 00067 307 1 financial management 6 elective written test
25 107 02335 42 14 network operating system 5 elective written test
26 108 0474 1 Computer Network Principle 4 Elective written test
27 20 1 00889 Economics (2) 5 Add written test
28 202 00896 Introduction to Electronic Commerce 4 plus Written Test
29 202 00897 Introduction to Electronic Commerce 2 Practice Exam
30 203 00900 Web page design and production 2 plus written test
3 1 203 0090 1 Web Design and Production 3 Practice Exam
Excuse me, do you have the answer to the online e-commerce exam in July 2008+2065438? Remember that there are three different tests.
You can apply for a first-class constructor this year. (1) The working years of RTVU before and after graduation can be accumulated. (2) That is, the length of service can be counted from the graduation of technical secondary school in 2003.
What are the problems in the development of e-commerce in China?
(1) Lack of innovation in business model
At present, e-commerce in China is at the level of copying and imitating traditional business models and foreign business models, and there are few innovative models combined with China's national conditions. Theoretically speaking, compared with traditional commerce, e-commerce has many advantages. However, due to various reasons, there is a huge contrast between the explosive growth of the website and the "burning money" loss of the website. According to the analysis of relevant people, e-commerce can save 76.59% of the transaction cost in theory, but in fact it only saves 1 1.6 1% of the transaction cost in China. In recent years, many e-commerce websites have appeared in China, but most of them take the road of "hype, attract the public, strive for advertising and make money by listing". Due to the small amount of online transactions, their income is not enough to maintain their daily operations, and most websites have to rely on the continuous investment of foreign funds. Therefore, since the second half of 2000, under the influence of the rapid decline of Nasdaq index in the United States, many Internet companies have appeared in China. In the face of profound lessons, network companies should reconsider their positioning and return to the track of "taking profit as the center".
(2) The level of enterprise informatization is very low.
Enterprise informatization and e-commerce are inseparable, and enterprise informatization is the basis of developing e-commerce. The backwardness of enterprise informatization has seriously restricted the development of e-commerce in China. As the main body of e-commerce, the informationization of business process and management process is a necessary prerequisite for enterprises to carry out e-commerce. At present, the total number of enterprises in China is less than 1%. Among15,000 large and medium-sized state-owned enterprises, about 10% have basically realized enterprise informatization, about 70% have certain informatization means or are trying to realize enterprise informatization, and about 20% have only a few computers. At present, only a few percent of the100000 small and medium-sized enterprises registered by the State Administration for Industry and Commerce have certain modern information means.
(3) The social credit system has not yet formed.
In the market economy, good credit plays an important role in enterprises, which can bring stable suppliers and customers and various additional benefits. However, under the condition that China's credit system has not been established and perfected, enterprises often make more profits by not speaking credit than by speaking credit. In the process of economic transformation, China's socialized credit system is not perfect and its credit psychology is unhealthy. Trading behavior lacks necessary self-discipline and strict social supervision. How to protect the business secrets of enterprises in online transactions? How to determine the true identity and reliability of both parties to the transaction? How to ensure the non-repudiation and non-modification after the transaction is concluded? How to ensure the security of online payment? What should I do if there is a dispute in online trading? How to obtain satisfactory after-sales service? Wait a minute. These worrying problems have not been well solved, which has greatly affected the confidence and enthusiasm of enterprises and consumers in China for e-commerce.
(4) Lack of e-commerce senior talents
Human resources for developing e-commerce are still insufficient. E-commerce is an organic combination of informationization and traditional commerce, which requires a large number of compound talents who are proficient in modern information technology and modern business theory and practice. Whether a country or region can cultivate a large number of such compound talents has become the most critical factor for the development of e-commerce in that country or region. Although Tsinghua, Zhejiang University and other universities have begun to train e-commerce professionals, there is a shortage of talents with innovative thinking in e-commerce theory, planning and management, which is another difficult problem in the development of e-commerce. E-commerce is an interdisciplinary field, involving computer, economy, management, law and other aspects. E-commerce talents are actually a kind of compound talents. At present, e-commerce training courses in society "emphasize electronics over commerce" or "emphasize commerce over electronics" in the teaching process. Even if we can give consideration to it, it is mostly a combination of simple machinery, and there is no scientific and systematic design according to the inherent laws and actual needs of this course itself. With the teaching level of e-commerce, it is very difficult to cultivate a group of interdisciplinary professionals and compound talents who know both e-commerce technology and finance, commerce and logistics knowledge. In addition, at present, the education and training of e-commerce in China still lacks unified management and norms.
(5) E-commerce policies and regulations are not perfect.
Macroscopically, the imperfection of policies and regulations, the inconsistency of standards and the blindness of business practice show that the development of e-commerce in China lacks unified guiding ideology, development planning and implementation strategies. E-commerce is a complex system engineering. It involves not only the two parties to the transaction, but also the business administration, customs, insurance, taxation, banking and other departments in different regions and countries. This requires a unified legal and policy framework, as well as a strong cross-regional and cross-departmental comprehensive coordination body. The current management system is basically the product of the planned economy era, which is characterized by fragmentation, unreasonable setting, insufficient coordination, low efficiency and poor adaptability to the new economy. Although China has issued some relevant policies and regulations in recent years, on the whole, it is still not perfect. At present, there are still many problems in the special legislation of e-commerce, especially in the coordination among countries, regions and departments. For example, the State Planning Commission, the Ministry of Commerce, the Ministry of Information Industry and other * * departments have issued policy reports to promote the development of e-commerce, but due to different emphases and lack of coordination among them, it is difficult to implement them.
(6) The supporting system of e-commerce is not perfect.
First, the information infrastructure suitable for e-commerce is not perfect. In recent years, China's information infrastructure construction has progressed smoothly and achieved remarkable results, especially in economically developed provinces and cities in coastal areas. However, from the overall level and the requirements of e-commerce, there is a big gap in network technology, network management, tariff level, network speed and network security. The overall planning and unified guidance of the existing network construction are not enough, and there are drawbacks of fragmented and repeated construction.
Second, the logistics distribution system suitable for e-commerce is not perfect. An important condition for the implementation of e-commerce is a perfect and efficient logistics system, which has a great development space in China. Even under the condition of highly developed e-commerce, it is impossible to complete the whole process of business activities simply by relying on the network. This is because a considerable number of physical goods must be delivered to enterprises or consumers by other modes of transportation in order to meet the needs of enterprises and consumers. The logistics distribution system in developed countries is highly socialized, and enterprises engaged in e-commerce can entrust the distribution task to enterprises specializing in express delivery, which is safe, fast and cheap. In China, the current logistics distribution system is not perfect, and the express delivery business has not been fully developed. Many enterprises engaged in e-commerce have to run their own express delivery business, which not only can not cover a wider area, but also costs a lot, and the delivery time is long, which affects the efficiency of enterprises and consumers' desire for online shopping.
Third, the financial payment system suitable for e-commerce is not perfect. The payment and settlement of e-commerce needs the close cooperation of e-finance system. At present, the electronic level of financial services in China is relatively backward, and the cross-regional and inter-bank electronic payment system has not yet been established. Problems such as online payment and settlement have greatly hindered the development of e-commerce in China. At present, the vast majority of e-commerce can only be "online browsing, offline transactions", but not "online payment", which is very unfavorable to the development of e-commerce. Changing traditional payment methods and realizing real online payment are not only the key to the development of e-commerce in China, but also the urgent needs of enterprises.
Fourth, the information security system suitable for e-commerce is not perfect. Due to the intangible characteristics of electronic data, the operation of e-commerce involves many security issues, such as capital security, information security, trade secrets and so on. It requires e-commerce to be safer and more reliable than traditional paper trade. At present, the online security technology and its authentication mechanism are not perfect, which is also an important reason why ordinary consumers hold a wait-and-see attitude towards e-commerce. Although computer experts have made great efforts in the security of online banking and taken various measures, the attacks of network hackers still make experts feel distressed. Security is still the key in e-commerce activities. This issue is directly related to the interests of all parties in electronic transactions. Due to the existence of various risks, all parties have doubts about engaging in electronic transactions online. At the same time, the huge opportunities and huge profits brought by online transactions attract those adventurous network intruders all the time, and buyers, sellers and banks must bear external risks.
Judging from the current situation of e-commerce development in China, the network structure is complex, and different industries and networks cannot be interconnected, making it difficult to fully enjoy all kinds of resources. Network application lags behind the rapid development of network technology, and it is difficult for traditional enterprises to adapt to the rapid development of information technology. Therefore, we should take the road of e-commerce development with China characteristics and pay attention to "application-oriented, market-oriented; Network * * * construction, resource * * * enjoyment; Under the guidance of the guiding principle of "technological innovation and open competition", formulate the development framework of e-commerce in line with China's national conditions, and plan the overall strategy and implementation measures of e-commerce in China; Establish technical standards and specifications for information exchange in line with international norms, and independently develop e-commerce related technologies and products; Establish and improve relevant laws and regulations, provide a good industrial environment for the leap-forward development of e-commerce in China, and comprehensively, actively and rapidly promote the industrialization of e-commerce in China.
(1) unites the strength of enterprises.
E-commerce is a grand systematic project, which needs to unite enterprises and enterprises to promote the development of e-commerce as a whole. Give full play to the main role of enterprises, strengthen macro planning, guidance and market supervision, and actively create an external environment conducive to the development of e-commerce. It is necessary to give full play to the macro-planning and guiding role of * * *, strengthen the mutual coordination between relevant departments of * * *, ensure the continuity and consistency of policies, regulations and standards related to e-commerce, create a good and relaxed business environment for e-commerce, and avoid hindering the development of e-commerce due to excessive administrative intervention. As participants in e-commerce, enterprises must adopt diversified, multi-level and multi-mode e-commerce development strategies according to the actual situation of their own regions, industries and enterprises, transform traditional business processes, enhance the competitiveness of enterprises and realize the transformation and upgrading of traditional industries.
(2) Overall planning and step-by-step implementation.
At present, China is still in the primary stage of e-commerce development, and it is difficult to promote e-commerce, which is unrealistic and should be implemented step by step. First of all, e-commerce should be promoted in some areas where management and operation characteristics are more suitable for e-commerce, such as banking, civil aviation, securities, foreign trade, retail, software, books and so on. On the basis of success and experience in these areas, we will promote other areas. For those areas with relatively developed economy, high degree of informatization, demand for e-commerce and benefits, especially some coastal provinces and cities with conditions and a few provincial capital cities and central cities in the mainland, we should seize the opportunity to develop various forms of e-commerce, give play to the demonstration effect and promote it to other areas. In the combination of e-commerce and traditional commerce, the proportion of e-commerce should be gradually expanded, and the problems that e-commerce can't solve should be solved by traditional commerce first, so that the start and development of e-commerce will be easier.
(3) Establish a supporting system for the development of e-commerce
Based on the National CA Certification Center, establish a safe, reliable and advanced computer credit network platform as soon as possible, actively promote online enterprise credit inquiry, and strengthen the reputation of online enterprises; Actively develop modern logistics system, encourage enterprises to raise funds through multiple channels, adjust measures to local conditions, speed up the construction of enterprise logistics network system, introduce advanced foreign logistics technology and equipment, encourage domestic enterprises to carry out various forms of joint ventures and cooperation with foreign and overseas logistics enterprises, and actively develop third-party logistics; Vigorously develop all kinds of electronic payment and settlement tools, encourage and guide all kinds of banks, industrial and commercial enterprises and consumers to use payment and settlement tools such as bank cards, electronic accounts and electronic wallets, and vigorously promote online banking.
(4) Vigorously promote the process of enterprise informatization.
The degree of enterprise informatization has a great influence on the development of e-commerce. * * * to do a good job in the organization of enterprise informatization, do a good job in development planning. At present, the computer information network is developing rapidly, but the network is redundant and the resources are wasted seriously. Further exploring the law of informatization development is a problem that must be taken seriously. The development speed of e-commerce is beyond our imagination. This is the new economy, and the core of the new economy is electronic commerce. If you want to establish e-commerce, you must first break the traditional model. Whoever seizes the opportunity is the real winner. Under the influence of the trend of economic globalization, with the continuous influx of foreign capital and advanced technology, China enterprises should do a solid job, find their own profit model, combine the traditional enterprise model with the current new network economy, and improve the application level of enterprise e-commerce. In the next year or two, the informatization level of enterprises in China will definitely be greatly improved and increased.
(5) Strive to create an external environment conducive to the development of e-commerce.
All relevant departments should cooperate closely, work together, go deep into reality, investigate and study, and take effective policies and measures to accelerate the development of local and local e-commerce. At the same time, formulate local laws or administrative rules for the development of e-commerce as soon as possible to provide legal protection for the healthy development of e-commerce. We should vigorously support the socialized and professional e-commerce third-party service system. Developed third-party service system can not only provide stable and powerful support for the practical application of e-commerce system for small and medium-sized enterprises, but also create new employment opportunities.
(6) Developing public e-commerce platform
At present, enterprises face many difficulties in enhancing their competitiveness through informatization: the actual situation among enterprises is very different, the understanding of informatization transformation in the new economic environment is inconsistent, and the implementation ability is very different. Some enterprises have made great efforts to carry out information transformation, but the effect is not obvious because of the restriction of the information level of affiliated enterprises, and even other enterprises are worried about the information process; Although some enterprises have the ability to build e-commerce platforms in their own industries, they are unable to promote the development of the whole industry, not to mention other industries; The existing e-commerce platform operators can not strengthen the promotion of local products according to the characteristics of the region. Enterprises with the greatest demand for e-commerce in this region can't see the actual benefits and can't effectively promote the e-commerce process of enterprises in this region. Establishing a local public e-commerce platform promoted and supported by local governments is a direct way to solve the above problems in time and effectively, and it is also a more effective and positive play of the functions of local governments in the new economic era.
How about e-commerce in the University of Electric Power?
E-commerce major is generally because it is not easy to offer courses.
E-commerce has a good prospect because everyone is doing it.
How many courses should TVU's e-commerce major take?
As long as you graduate from junior college, there is no need to go to TV University. Just find a professional training company for professional training. It's no use going to RTVU, you still have to go through practical training.
What are the subjects of TV University's e-commerce++online payment system?
The security requirements of e-commerce payment system include confidentiality, authentication, data integrity and interoperability. At present, the protocols used to ensure the security of e-commerce payment system at home and abroad include SSL (Secure Sockets Layer), SET (Secure Electronic Transaction) and other protocol standards.
2. 1 SSL protocol
Secure Socket Layer (SSL) protocol is widely used in the network, which can ensure the integrity, confidentiality and interoperability of data when both parties communicate, and can be used when the security requirements are not too high. It includes:
(1) handshake protocol. That is, before transmitting information, handshake information is sent to confirm the identity of the other party. After the identity is confirmed, both parties * * * hold the * * * shared key.
(2) Message encryption protocol. That is, after the two parties shake hands, a random key is encrypted with the other party's certificate (RSA public key), and then the information flow of both parties is encrypted with this random key to realize confidentiality.
Because it is built into IE, NESCAPE and other browsers, it is very convenient to implement. At present, B-C online payment mostly adopts this method. The online payment interface provided by China Merchants Bank can easily realize online payment based on this agreement.
SSL uses encryption to establish a secure communication channel in order to transmit the customer's credit card number to the merchant. It is equivalent to using a secure telephone connection to read the user's credit card to the merchant by telephone.
SSL transaction flow chart
Although SSL handshake protocol can be used to confirm the identities of both parties, in fact, only the identity of the client authentication server is used, that is, unilateral authentication. This agreement can't prevent unscrupulous merchants from cheating, because the merchants have the customer's credit card number. Merchant fraud is one of the most serious problems facing SSL protocol. In addition, because the encryption algorithm is restricted by American encryption export, both browsers and Web servers have the so-called "5 12/40" problem. DES symmetric encryption is 40 bits, and RSA encryption is 5 12 bits. The encryption intensity is low, so it is difficult to extend the SSL protocol of B-C to the more demanding B-B field.
2.2 Secure Electronic Transaction Protocol Set
SET is a secure transaction protocol to realize payment with payment cards (credit card, debit card and withdrawal card, etc.). ) on an open network (internal or public multimedia network). Its realization does not need to carry on the big transformation to the existing bank payment network. The version of the agreement 1.0 was released on1May 3, 9971.
SET specifies the flow of purchase and payment message transmission in e-commerce payment system. The attached figure is a flow chart of the SET protocol structure. It can be seen that the three parties of e-commerce payment system are: cardholders, merchants and payment gateways. The transaction process is as follows:
(1) The cardholder decides to purchase and sends a purchase request to the merchant;
(2) The merchant returns information such as agreeing to pay;
(3) The cardholder verifies the identity of the merchant and sends the ordering information and payment information to the merchant safely, but the payment information is invisible to the merchant (encrypted with the bank public key);
(4) the merchant verifies the identity of the payment gateway, sends the payment information to the payment gateway, and requests to verify whether the cardholder's payment information is valid;
(5) the payment gateway verifies the identity of the merchant, verifies the validity of the cardholder's payment information to the issuing bank through the traditional banking network, and returns the result to the merchant;
(6) The merchant returns information to the cardholder for delivery;
(7) The merchant regularly sends payment request information to the payment gateway, and the payment gateway informs the card bank to make account payment, and returns the result to the merchant, and the transaction ends.
The security technologies used in secure electronic transactions include: encryption (public key encryption, private key encryption), digital envelope, digital signature, double digital signature, authentication, etc. It ensures the security of data through encryption, the identity authentication and data integrity of all parties to the transaction through digital signature, and the interoperability through the use of clear interaction protocols and message formats.
Because it is complicated to implement, every transaction needs to be encrypted, hashed and digitally signed many times, and the client must install special transaction software. So there are not many electronic payment systems that use this protocol now. At present, the payment method of China Bank's online banking is based on SET.