Expand:
On 20 15, MatrixCoffee, the predecessor of the mathematician, opened in Suzhou, positioning itself as a trendy boutique coffee, committed to providing consumers with "high quality and moderate price" coffee. Later, the brand was renamed as a more recognizable "Algebraist". As for why it is called this name, its founding team thinks that making coffee is like doing algebraic operations. Only by comprehensively calculating the types, roasting methods and extraction methods of coffee beans can we create the exclusive taste of algebra. As can be seen from the pictures provided by the official WeChat account, mathematicians' shops are mostly Japanese-style and full of technology. No matter Suzhou, Shanghai, Hangzhou, Nanjing, Wuhan and other cities, algebraic scientists also adhere to the concept of "thousands of stores and thousands of faces" and create different store styles for different regions.
Yilan Commercial also observed an algebraic scientist in Hangzhou Pro-Orange Shopping Center. There are various cafes around the store, including Tims, COSTA, Starbucks, and various niche cafes. Standing in the distance, the brand logo of algebra is very obvious. When entering the store, the unique product wall is placed in the most conspicuous position, and there is also an integral cupboard for placing the surrounding products.
Generally speaking, the decoration in the store is simple and generous, but due to the limited area in the store, the tables, chairs and benches are crowded, and the tables are close together, and even the voices of consumers at adjacent tables can be heard. Moreover, there is only one charging plug in the store, and no charging treasure is provided, which is not friendly to white-collar workers working in cafes. Because it is working hours, there are not many consumers in the store, but during the lunch break, many office workers from surrounding companies flock to the cafe to buy coffee, and the store is full of people. It is worth mentioning that in order to attract users to the store, algebra scientists arrange members to buy one get one free and have a second cup at half price every Tuesday.
The two cups of hot coffee bought by the author still meet the consumer's demand for "high value" from the appearance. But because there were only two baristas that day, there were also cases where customers took the wrong coffee, but not many people bought coffee in the store at that time.
In order to analyze the product layout of algebra, the product classification of algebra, Starbucks, Nova Coffee, M stand, Manner, seesaw and Tims is reviewed. In product layout, algebra is still relatively restrained. At present, they only focus on coffee, including Italian coffee, creative coffee and handmade coffee. Only two desserts were put on the shelves, and the total number of products was ***33. As for peripheral products, they can only be purchased in Taobao flagship stores and offline stores. The highest price is 240ml thermos cup, worth 2 18 yuan.