When the brand of McDonald's is promoted and positioned, it will always package itself into a foreign style, which will attract young people from generation to generation to spend. However, although the "Golden Arch" only changed its name on the license, it has actually been known by all ages after such a series of widespread dissemination.

Speaking of the "golden arch", the first impression is that the pigsty in rural areas is more rural and not casual, and it is associated with some bad directions. Although McDonald's is still the same McDonald's.

The name sounds corny, but it has something to do with some cultures and people's cognition. This is as good as fashion. For example, it seems that the same wide-leg pants are popular now. If put in a few decades ago, they might just be weird and ugly.

Another example is school uniforms. When students wore school uniforms more than ten years ago, they always thought that China's school uniforms were the ugliest. How can there be such a uniform? However, in the past two years, the fashion industry has returned, big brands have become popular in school uniforms, and stars have worn more, so that people will gradually feel that the previous school uniforms are not so rustic, but a fashionable performance.

So what McDonald's may have to do is how to avoid people being influenced by the local name "Golden Arch" and improve its brand image a little bit.

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An atypical Scorpio science and technology woman, she is good at mathematics, sometimes cute as a rabbit, and sometimes meticulous. She often does embarrassing things and likes to do things to the extreme. Welcome to hook up (micro signal: momoa234) to grow together.