1, search engine advertising revenue evaluation indicators usually consider the following factors; In order to control the advertising revenue in a certain range or maximize it, the relevant models are established from the aspects of advertising display times, click times and click rate, advertising cost per click, conversion times and conversion rate, advertising investment income and so on.

2. The number of conversions, also called the number of conversion page arrivals, refers to the number of times that independent visitors arrive at the conversion target page.

3. The conversion rate refers to the ratio of the number of times the conversion behavior is completed to the total number of clicks on the promotion information in a statistical period. The calculation formula is: conversion rate = (conversion times/clicks) × 100%. For example,/10 users see a search promotion result, and five of them click on a promotion result and are jumped to the target URL. After that, two of them had subsequent conversions. Then, the conversion rate of this generalization result is (2/5)× 100%=40%.

4. The conversion rate is the core of the final profit of the website, and improving the conversion rate of the website is the result of the comprehensive operation strength of the website.