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Digital development of painting and calligraphy channels
The painting and calligraphy channel invested in the construction of an all-digital broadcasting center in the Central Radio and Television Tower. The center covers a total area of nearly 400 square meters, including four-channel studio, pilot control room, dressing room, lounge, nonlinear editing room and recording studio. The center has complete digital supporting facilities, such as BVP-950A camera system, DVS-7 150 digital video production switching console, BVE-2000 editing controller, DVW-500P DigitalBetacam video recorder, MSW-M2 100P multi-format player and AVID Xpress nonlinear editing system. The equipment adopts the latest Sony broadcasting digital equipment, which can fully meet the digital processing requirements of TV programs from pre-shooting to post-production, reach the international professional level, and meet the production requirements of constantly modifying programs and updating content.

The studio center not only has the shooting and production equipment of TV programs, but also has a broadband network broadcast system, which can realize the live broadcast of broadband video programs on the Internet. Using the existing network resources, we have successfully produced and broadcast a number of broadband interactive programs such as study abroad consultation series, health consultation series, DV forum interview series, college entrance examination consultation series, postgraduate entrance examination series, "Broken Sword" interview series, and player gathering activities.

Calligraphy and painting channel brings people new enjoyment in the form of a brand-new digital TV, which is not only the change of viewing mode, but also the beginning of a brand-new lifestyle. Compared with traditional analog TV, digital TV has the characteristics of high definition, good sound effect and strong anti-interference ability. As the future trend and the latest concept of TV development, digital TV has begun to take root in people's hearts and change people's lives.

Digital TV will fundamentally change the traditional consumption pattern of TV viewers watching analog programs. From then on, consumers can not only watch TV programs anytime and anywhere, but also interact with operators through VOD and other forms. Digital TV and traditional TV belong to study culture and living room culture, separated by a wall, but the scenery they enjoy is quite different.

Digital TV is the general trend and development direction of the world TV industry. In the next few years, digital TV business will be the focus of China radio and television industry and industrial development. According to the unified deployment of the State Administration of Radio, Film and Television, digital TV will be popularized in China 20 15 years ago, and the TV business of painting and calligraphy channels relying on digital TV technology will have broad development space. It will change the single profit model that China TV media has long relied on advertising, promote the further establishment of the separation system of production and broadcasting in China TV industry, and accelerate the development of radio and television industrialization in China. In the era of digital TV, content is king, and the key to the success of digital TV lies in content rather than technology. The painting and calligraphy channel is confident to provide viewers with their favorite programs. The timely launch of the painting and calligraphy channel will further heat up the digital TV business and develop to a professional depth.