? How hot is running man (hereinafter referred to as running man)? For example, a casual search in Weibo will find that countless netizens are analyzing the math problem of "chickens and rabbits in the same cage", all kinds of activities to tear up famous brands, and discussing where the "running boys" will go next ... It can be said that "running boys" has become a must-eat dish for many viewers on Friday from the first season to the second season with its luxurious star lineup and large-scale star abuse games.
? After the launch of such a program, it is not "acclimatized" but "grounded". How does it achieve a win-win situation? Recently, the reporter interviewed Yu Hangying, the chief producer of Running Man, who will come to Chengdu on May 20th to attend the "20 15 World Knowledge Forum China-Korea Film and Television Culture Industry Forum". In her view, whether it is a foreign variety show or an original model, if a variety show wants to win the audience's sincere love and take root, local innovation is the key to success, which must be realized by a professional team that deeply understands what the China audience wants and likes.
"Localization Upgrade" from Content to Games
? Compared with the first season, the second season of Running Man is getting hotter and hotter. In the first episode of the second season, Han Geng, Fan Bingbing and other big names joined in. Fan Bingbing and gossip boyfriend Jerry Lee just shook hands in the program, which was searched by many netizens, making "running man" occupy the topic list. In the next few issues, Kenny Lin, Ou Di, LAY, Song Jia, Huang Xiaoming, Aarif Lee and other big names joined in, which also made the program both topical and ratings.
? In addition, the content setting of running men is also a must: in the first episode of the second season, the element of saint surprised many post-80s, and since then the program has played a retro style-bell bottoms almost dragged to the ground, flowered shirts plunged into the waistband, all-in-one frog mirrors and retro disco steps, plus a song "A Fire in Winter", and the "running men's group" instantly brought the audience back enthusiastically.
? Yu Hangying said that Running Man is not a pure entertainment program. "I also hope that through this program, local characteristics and some China elements will be well integrated into the program." For example, in the program, the audience saw the "White Snake Legend" circulated by the West Lake for thousands of years, and also saw the "Silk Road" left by the Millennium sandstorm in Dunhuang ... Yuhangying said that in addition to the more amazing star guests in the second season, the game content was also "localized upgraded". "In terms of game content setting, two months after the end of the first season, these games can't be seen in other programs, which is very in line with the aesthetic needs of China audiences."