There are some basic differences between men and women in essence, which lead to different consumption behaviors. The buying behavior of female consumers and male consumers is completely different. The research points out that men and women have different performances in thinking mode, basic reaction, stress performance, natural interest, living style and mentality tendency.

thought pattern

Men adopt analytical, focused, linear and logical thinking; Women adopt "whole brain thinking"

Theoretically, men's specialties are related to the left hemisphere: mathematics, science and analysis. Women's specialties are generally related to the right hemisphere: intuition, emotion and empathy. There are great differences between men and women in the connection between the left and right brains. Studies have shown that the back of the brain of women is much fatter than that of men, which means that women have higher nerve transmission ability than men and can better connect the two brains to solve problems.

Primitive reaction

Men are action-oriented and women are feeling-oriented.

Men's external * * * mostly respond with actions, while women respond with feelings.

Pressure performance

Men: fight or flight, women: identification or friendliness.

Studies have shown that different concentrations of hormones in men and women will lead to different behaviors of men and women, especially under stress.

Natural interest

Men are naturally interested in things and women are naturally interested in people.

Men pay more attention to action, and naturally they are more interested in things. Women are more interested in people because they are intimate and love to find friends.

Survival mode

Men live by paying attention to themselves, class consciousness and competition; Women live by relationships, empathy and connections.

Male competition determines who can or cannot reproduce the next generation, so men naturally only want to compete. On the contrary, women will choose their spouses carefully in order to continue their blood, so they will develop interpersonal relationships in particular to protect their children from major threats.

mental disposition

Men are always systematic, and women are always the same.

People understand the world by building a system, first break it down into several parts, then observe how it works and find out the rules governing its operation. On the contrary, women understand the world by pushing themselves and others, feeling and observing with the world.

The above six basic differences make men and women have different consumption and purchase behaviors, so they have different reactions to daily life. These differences can be used to explain why people behave like this.