In other words, try to reduce what you say to 140 words.
Why?
Because the circle of friends is a fast reading place, just like the one in Weibo, why do we call it brushing Weibo and brushing the circle of friends? Because it's sweeping, if you make a long speech there, it's very likely that others will brush your words off, and they won't read them carefully at all, and it's even more likely that they won't open them.
So you wrote such a big text, but you didn't get good advertising benefits and publicity. Why don't we write something short and easy to summarize?
This is the first point: the control of word count.
Second, the copy and the pictures reflect each other.
There are many people who will send some inexplicable copywriting in the circle of friends, accompanied by some inexplicable pictures, which makes me completely unaware of what they are promoting.
We can see countless examples in our circle of friends, but some people's words and her pictures are very good. For example, a friend is an agent for sunscreen. She said: In hot summer, you need a sunscreen to support you with a layer of protection and so on.
She will send some pictures like this. The first is the beautiful sunshine that the summer sun shines through the trees. The second one is her product drawing, remember, the product drawing must be beautiful; The third picture may be a picture of her dressed up and ready to go out with beautiful makeup. Her three pictures and words are interlocking and reflect each other.
Therefore, your picture must be linked to your copy. Don't let your copywriter say one thing. Your photos give others another feeling.
The third is the use of keywords.
What's the use of keywords? Let me give you a simple example, such a picture (po picture) that was madly transmitted in Weibo some time ago.
You see, when we suddenly look at this picture, we can see that it says: research shows that when we suddenly look at these words, they can't hinder our reading and understanding, but when we look carefully, they are all messy. Its first sentence is: research shows that we can correctly and naturally understand them as "research shows." Why? This proves that when people read quickly, they are looking for keywords, and they are looking for familiar words and phrases in their memory.
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Words that often appear, and then combine them to understand the meaning of this passage.
So when writing a circle of friends, you must remember the usage of keywords. It is this keyword that makes people understand the meaning of this passage at a glance. Your keywords are very important. Be sure to find the keywords (po map) of your circle of friends.
Take a look at this circle of friends. I just saw it in the circle of friends. Seeing this circle of friends, you can see the keyword "contrast map" without opening the picture, and her picture also conveys this information. If I had known, I would have seen the comparison before and after use, and the comparison between the two products. I am well aware that this is a comparison chart of products. Then, after using these two series of products, she used "enthusiasm" and "tenderness like water" to describe them, and these two descriptions also became key words, grasping the characteristics of this product transmission.
The third one, which is also the best one she uses, is that she puts the name of this product in brackets at the forefront of her circle of friends, so that others can know what brand she is making at first sight.
This is a good use of a keyword, and then I will find another keyword that is not so good. Later, I looked for it in a circle of friends.
(Ms. po Bean)
Let's take a look at this copy. We knew at a glance that she was an agent for shoes, but half of her copywriter said she was sick. If we pass it by, we can't grasp what she wants to express. We won't know until we look carefully. What she wants to say is that shoes are being replenished. To make matters worse, the keyword "replenishment" is misspelled.
Fourth, try to use cute logos as little as possible.
What do you mean, use less? It's not that we don't use it, but that we use it less. Which one do you like? Let me cut a picture for you to see. (Yang Xinbo, Mary)
Let's take a look at this circle of friends. She used too many logos, such as making a logo of the sun in the scorching sun, and then she had her heart, eyes, smiling face, applause and so on. It seems that she is editing this circle of friends with great care, but when we look at it, because there are too many logos in the picture, it hinders our reading and makes us unable to find keywords.
However, there is another place where she makes up for too many signs, that is, as we just said, she marks the important parts in the first brackets, so that we can see what she wants to express.
If her circle of friends does not have brackets, it is a very failed copy.
Besides, we shouldn't send some words that interfere with our search keywords. There is another one, that is, the fifth one, which is also the key word that should be told to us, that is, don't send anything that interferes with our search for key words.
For example: double negation.
Many people send such a circle of friends: it won't be bad if you use it.
In fact, in the process of our fast reading, when we search for keywords, we may not find that this sentence is a double negative. Perhaps only when we read it carefully will we find that this is a double negative. When we look at it fiercely, it will actually mislead us and enter a misunderstanding. Maybe the first key word we see is "bad" instead of "can't say bad"
Therefore, we should try not to interfere with our search for keywords, use double negative descriptions as little as possible, and use positive words to describe them. Try to use some, others can find the description of keywords at first sight when they see your circle of friends. Instead of letting others look for your keywords back and forth in your circle of friends for a long time, because everyone is brushing friends, and everyone will not read your circle of friends as an article and recite it as a teaching material. So, everyone has a glimpse of the past. What keywords do you have for everyone to see at a glance?