Nowadays, online education has become a trend of mass learning, and it is also a supplementary way that many students pay more and more attention to, which is time-saving and efficient. However, under the banner of famous teachers, some institutions have been exaggerating publicity, making some parents or students who have no independent judgment do not know how to choose, wasting a lot of students' time. In view of this phenomenon, the corresponding departments must strictly control it. But parents must also improve their discrimination. The spokespersons of the four online education institutions are the same person, who teaches mathematics for a while and English for a while. Recently, the advertisements of four online education head enterprises, namely Ape Tutor, homework help, Gaotu Classroom and Qingbei Online School, were screened in the WeChat circle of friends and community, because these four companies invited the same "teacher" to advertise for them, one was a math teacher and the other was an English teacher. In the video of ape tutoring, the person claimed to have been a primary school math teacher all her life, but in the video of Gaotu class, she was also a teacher who had taught English for 40 years.

Caring for the country, online education is chaotic. Parents who have a sense of what is a good teacher and what is a good class are really in the minority, which can be seen from the advertising content of training institutions, while children feel good when they are happy. I couldn't find any problems when I was a child. I didn't realize that it was wrong until my grades in the senior grades slipped. Therefore, the renewal rate of training institutions can be very high in the lower grades and plummet in the upper grades.

The identity of this "teacher" is also in doubt. In the video of ape tutoring, the person claimed to have been a primary school math teacher all her life, but in the video of Gaotu class, she was also a teacher who had taught English for 40 years. Interface education found that the old lady kept updating the series of videos of "Mother Extinction" on Tik Tok's account "Mom Kill Me Again". As it happens, these online education companies are all looking for the same supplier. According to Netease Education, there are not many institutions that advertise information flow at present. Online education companies find suppliers to make them, and the optimizers under the information flow team will review them and send them. It is unlikely that the marketing public relations department of the enterprise will review the materials.

In this industry, most people's jobs have nothing to do with academic qualifications in essence. Some people think well, they should try their best to lead their children to experience the romance of nature, and they should try their best to experience the beauty of classical literature with their children. In the end, all this becomes two words: selling classes. Young people who want to join the education industry thought that online was a bigger stage, but later found that online was just chatting and selling classes. All staff sell classes, all directions sell classes and all time zones sell classes. Looking back now, the most real ones are the teachers who study and think. They really think that it is a waste of the fine traditions of the Chinese nation for the good sons and daughters of China not to participate in AMCMO. And let alone AI, video, and interaction, that is, people communicate with you, and WeChat is for parents to talk about feedback.

The biggest impact of this false advertisement is the attitude towards the organization itself. Parents' first concern after seeing this is whether the grandiose elements of advertisements will be brought into the course, and it is difficult for many parents to grasp the quality of the course itself. After all, if they can have the time, energy and ability to help their children learn, training institutions will not have so much living space. Therefore, for online education, a non-traditional emerging industry in the eyes of traditional parents, how to win the trust of parents and students and improve students' grades seems to be more important than studying how to use advertisements to gain eyeballs. ...