? With the continuous expansion of the enrollment scale of colleges and universities, the employment of graduates has become the core issue that major colleges and universities urgently need to pay attention to. In the investigation of recruitment enterprises, it is found that the most frequently mentioned problem is about professional quality. From the standpoint of college counselors, this paper makes a simple analysis of the cultivation of professional quality.

Keywords: professional quality values, professional ethics cooperation ability

More and more modern enterprises attach importance to professional quality. Modern enterprises pay more attention to the content of graduates' professional quality when recruiting fresh graduates. Comprehensive qualities such as professional ethics and attitude are important aspects for enterprises to consider whether a graduate meets the needs of enterprises.

First, professionalism and its position in the work What is professionalism? Professional quality refers to the internal norms and requirements of the profession, and is the comprehensive quality shown in the process of occupation, including professional ethics, professional skills, professional behavior, professional style and professional consciousness. Generally speaking, professionalism includes at least two important factors: professionalism and cooperative attitude. Being professional means treating yourself as part of the company at work. No matter what you do, you should do your best and give full play to your strength. You must correct some small mistakes in time. Dedication is not only hard work, but more importantly? Heart? Do every job assigned by the company. Attitude is the core of professional accomplishment, and good attitudes such as responsibility, positivity, self-confidence, constructiveness, appreciation and helping others are the key factors that determine success or failure.

So, what is the position of professionalism in the works?

A person's ability and professional knowledge are very important in the workplace, but the key to success in the workplace is not his ability and professional knowledge, but his professionalism. Whether a person can succeed in the workplace depends on this. Professional business? The ultimate key role of professional business is literacy. Without these key qualities, a person will be mediocre all his life and have no chance of success. With these qualities, you will take fewer detours and succeed at the fastest speed.

The reason why many enterprises can't recruit satisfactory candidates is that they can't find graduates with good professional quality. It can be seen that enterprises have regarded professional quality as an important indicator of evaluators. For example, when recruiting new people, Chengdu Dahan Consulting Company should comprehensively inspect the five aspects of graduates: professional quality, professional quality, cooperation ability, psychological quality and physical quality. Among them, physical quality is the most basic, and physical health is the material basis of work; Professional quality, cooperation ability and psychological quality are the most important and necessary, and professional quality is the icing on the cake. Professionalism can be manifested through personal behaviors at work, which are based on personal knowledge, skills, values, attitudes and will. Good professional quality is necessary for enterprises and the foundation of personal career success. College students enter enterprises? Golden key? .

Second, the cultivation of college students' professional quality. The lack of professionalism exposed by contemporary college students in the process of job hunting makes us feel the importance and necessity of cultivating college students' professionalism. The improvement of professional quality can not only help college students improve their employment competitiveness, but also help them adapt to the requirements of career development and improve their competence.

(A) the cultivation of college students' vocational skills. College students' vocational skills are the hardware conditions for college students to apply for jobs. The vocational skills of college students include professional knowledge, professional skills and work experience. The cultivation of college students' vocational skills can start from the following two aspects:

1. Attaching importance to internship and social practice, accumulating work experience, and taking advantage of holidays and internships to carry out practical activities in the society are important means to exercise professional skills and accumulate work experience. Marx said that social life is essentially practical. Only through social practice can college students improve their ability and professional skills in applying theoretical knowledge to solve practical problems. In addition to participating in the internship activities organized by the school, universities should also go to their own units to carry out social practice, so that they can have a certain understanding of society and enterprises, and lay a foundation for the smooth progress towards society and jobs in the future. A considerable number of college students go home to visit relatives and travel with friends under the banner of social practice. Schools should strengthen the management and education of interns, so that students can truly understand that internship is not only the practice and exercise of business knowledge and skills, but also the exercise of work attitude and interpersonal skills.

2. Encourage college students to participate in scientific and technological innovation and competitions. College students should actively participate in various scientific and technological innovation activities such as scientific and technological lectures and theoretical discussions. Participate in various science and technology competitions, such as the Challenge Cup Science and Technology Works Competition, Software Competition, Mathematical Modeling Competition, Electronic Design Competition, etc. These scientific and technological activities can be combined with teachers' scientific research projects, and under the guidance of teachers, college students can devote themselves wholeheartedly to them. Through these competitions, we can exercise their learning ability, working ability, unity and cooperation ability, improve their scientific spirit and innovation ability, and thus improve their professional skills.

(B) the cultivation of college students' professional ethics and professionalism. College students' professional ethics and professionalism are the internal manifestations of professional quality. Compared with professional skills, they reflect the quality characteristics of college students and belong to the basic conditions for college students to apply for jobs.

1. Cultivate students' professional ethics in professional teaching. At present, the main education only attaches importance to students' professional theoretical knowledge, but ignores or despises students' moral education. This kind of educational thought is common among professional teachers, who mistakenly think that students' moral education is the work of ideological and political courses and student administrators, or think that college students' moral concepts are mature and there is no need for such education, thus forming a bad situation that professional teachers only care about this course and ignore other problems of students, and are completely unaware of the irreplaceable role played by professional teachers in students' professional moral education.

2. Combining employment guidance with ideological and political work. At present, many colleges and universities educate students on professional ethics through employment guidance lectures or employment guidance courses. However, many colleges and universities offer employment guidance lectures or employment guidance courses for graduates, and the scope is relatively small. The class hours and lectures of employment guidance courses are limited, and the professional ethics of college students cannot be strengthened in a short time. The formation of professional ethics needs a process, starting with entrance education. Political counselors in colleges and universities should naturally undertake this task of educating students on professional ethics. Counselors are responsible for cultivating students' ideological and moral quality, and professional ethics education is also a part of ideological and moral quality. Counselors usually have the most contact with students, and students are willing to tell them their ideas. Therefore, political counselors in colleges and universities can use the usual class meetings, class cadre meetings, and individual heart-to-heart talks with students to educate students on professional ethics, so as to exert a subtle influence on students.

In short, whether the talents trained by higher education meet the requirements of social progress and economic development depends to a great extent on whether colleges and universities attach importance to and effectively cultivate professional quality, which is an organic whole, with professional skills as the backbone and professional ethics and quality as the guarantee. All departments of the school should comprehensively strengthen the cultivation and improvement of students' professional quality and enhance their employment competitiveness according to the needs of social development and professional characteristics.