"Multifunctional Inscription" Series
Planning and publishing: East China Normal University Press.
Market performance: There are now 13 kinds of "multifunctional inscriptions". In terms of sales volume, the average printing quantity of each product in two years is about 60 thousand, which should be said to be a very popular product. In fact, there is still potential sales. Some readers didn't master the "online retrieval function" well before, but when they were told about this function, they were deeply attracted. Now, the product has covered the whole country, and the publishing house plans to choose one or twenty schools in the country to give a lecture tour on "online search function" in 2009, and I believe the sales volume will further climb. At the same time, in June 2008, the series added high school Chinese, high school English, junior high school Chinese, junior high school English, junior high school mathematics competition and senior high school mathematics competition, which also enhanced the scale effect of the series.
Product features: The important feature of classic books is to scientifically and systematically summarize and sort out the subject knowledge in the form of problem solving, give the idea of problem solving, and improve students' ability to solve and analyze problems. On the basis of this basic feature, this series has developed many functions, especially the super retrieval function, which uses the network to carry out multi-dimensional and multi-functional retrieval, which is the biggest feature of this series. In order to support this series, the publishing house has established a website with powerful retrieval function. When readers need a certain search, they can easily combine different dimensions and different keywords, such as difficulty, question type, knowledge point, method and skill, just like using Google and Baidu after entering the website.
Decision-making to solve problems
Planning and publishing: Northeast Normal University Press.
Market performance: Since it was released nationwide in May 2008, the Solution for Senior High School has attracted the attention of many teachers and students with its excellent appearance and all-encompassing incisive content, with a cumulative release of more than 40,000 sets.
Product features: Guided by the latest curriculum standards and the contents and requirements of the college entrance examination, the book is written according to the knowledge system of the new curriculum standards, with knowledge points, questions and problem-solving methods as the main lines, and the three main lines are mutually integrated and infiltrated, so that readers can learn and master the learning content of middle schools efficiently.
The book is novel, refined, meticulous, comprehensive and thorough, and realizes the "point-to-point" targeted exploration; Detailed and all-round analysis and explanation provide students with the best decision to solve problems and improve their quality in an all-round way; The content is explained step by step, which can be used not only for synchronous learning, but also for pre-test review, and also has important guiding significance for teachers to prepare lessons.
"Linchuan a unique skill? 2009 college entrance examination review paper series (* * * three rounds)
Planning and publishing: Jiangxi Education Publishing House
Market performance: "Linchuan No.1 Middle School is unique? In 2008, the "2009 College Entrance Examination Review" series of papers still made great strides with strong growth momentum. Among them, "Linchuan No.1 Middle School has unique skills? In 2008, the sprint volume of the college entrance examination (the third round) was almost the same as the Henan college entrance examination. The publishing house has continuously improved the details of test papers, continuously optimized the integration module, and steadily promoted the expansion of regional editions, which greatly increased the sales volume of series of test papers in 2008 and further strengthened the brand influence. In the "China Education News" 2008 "Good Book Teacher Selection Campaign", "Linchuan No.1 Middle School has its own unique skills? In 2009, the series of review papers for college entrance examination was voted as one of the most valuable teaching AIDS by teachers all over the country.
Product features: In order to fully display the teaching style of Linchuan No.1 Middle School and popularize its teaching and research achievements, Jiangxi Education Publishing House and Linchuan No.1 Middle School jointly organized the school's senior three janitors to carefully plan and compile Linchuan No.1 Middle School's Unique Skills. In 2009, the college entrance examination always reviewed papers (* * * three rounds). Based on the exam syllabus and exam instructions, the book is scientifically arranged in the order of test sites. The materials are novel, the problems are typical, the problems are rich and the difficulty is moderate. It is the first time that the school has publicly reviewed the cheats before the exam, incorporating many years of college entrance examination counseling experience of famous teachers in Linchuan No.1 Middle School.
"38 sets of simulated college entrance examination questions in Tian Li" (namely "Tian Li 38+ 10")
Planned by: people in Xizang Publishing House.
Market performance: The monthly sales volume of "38 sets of simulated national college entrance examination questions in Tian Li" is tens of thousands. In the sales list of teaching AIDS displayed by the open-book company, this series ranked first in the sales list of similar books for five consecutive years. It is a well-known teaching assistant brand recognized by the education and publishing circles, and has been recommended as a compulsory question for college entrance examination candidates by 120 teaching and research section teachers in more than 20 famous national demonstration high schools and recognized high-level education areas.
Product features: "38 sets of simulated national college entrance examination questions in Tian Li" was published on 1994, which is the flagship product of 38 sets in Tian Li. This book is a must-have book for senior three students. It consists of 38 ~ 40 sets of best simulated test questions in Haidian, Huanggang, Qidong, Nantong, Guangzhou, Nanjing and Chengdu, out of more than 300 sets of test questions in the national joint entrance examination of famous universities in provinces and cities. Divided into outline version and new curriculum standard version.
"New Curriculum and New Olympic Series"
Planning and publishing: Nanjing Normal University Press.
Market performance: Since the publication of the series, many schools have taken this set of books as the first choice for upgrading training materials, and reprinted it many times in a short period of time, which has become an excellent brand in Olympic books, creating good social and economic benefits, with an average sales of nearly 50,000 copies of each kind and accumulated sales exceeding100,000 yuan.
Product features: The New Curriculum and New Olympics Series is based on the teaching objectives of the new curriculum and the requirements of the Olympic Games, aiming at consolidating the participation foundation, improving the level of participation and cultivating good participation psychology, and taking the powerful Olympic "dream team" (gold medal coaches in all subjects) as the author team, which fully embodies the latest trends and trends of the Olympic Games in various disciplines and stages. This series covers mathematics, physics, chemistry and biology in junior and senior high schools. Senior high schools are divided into three sections: Olympic Games Guidance, Olympic Games Practical Textbooks and Olympic Games Test Analysis. Junior high school combines the Olympic concept with the inquiry concept of the new curriculum. In view of the fact that junior high school downplays the subject competition but generally attaches importance to the senior high school entrance examination, it is divided into two parts: All-pass Senior High School Entrance Examination and Practical Textbooks for Senior High School Entrance Examination. In addition, the compilation of foreign Olympic test questions with reference value, such as Russian physics competition questions, is also included in the series, which enhances the practicality of the series. In a word, the series combines competition culture with the educational goal of basic education, and is a set of efficient and practical Olympic reading materials.
"lay a good foundation" series
Planning: Shenyang Xu Yao Culture Co., Ltd.
Publishing House: People's Daily Publishing House
Market performance: The series of "Laying a Good Foundation" consists of two series of books: "Golden Exercise Book" and "Unit+Final Review and Examination". In 2008, the average sales volume of each set of books reached more than 50,000 sets, occupying an average market share of 30% ~ 40% in Fujian, Sichuan, Liaoning, Jilin, Guizhou, Heilongjiang and other provinces.
Product features: At present, there are two major misunderstandings in the content positioning of teaching AIDS: one is to overemphasize the cultivation of top students; Second, it pays too much attention to students' inquiry ability and extraordinary thinking ability. In fact, in order to get good extracurricular tutoring, ordinary students should take a solid foundation as the benchmark for strengthening. The "Golden Workbook" series in the "Laying a Good Foundation" series is such a set of products with foundation orientation. Integrating the practical mode of books from content, foundation to ability not only conforms to the teaching law, but also helps teachers to follow up and evaluate the whole process. Another series of "Unit+Final Review Test", which lays a solid foundation, further refines the final review into three stages: unit review, special review and simulation prediction, which adapts to the market demand for unit teaching AIDS, special teaching AIDS and simulation teaching AIDS and greatly improves the market share.
"owl reading" series
Publisher: Jilin Publishing Group Co., Ltd
Issuer: Jiangsu Yike Publications Distribution Group Co., Ltd.
Market performance: Since its release this year, it has been reprinted for three times, with a cumulative print run of more than 50,000 sets and a total code of 765,438+10,000 yuan, and has entered the top 10 of Xinhua Bookstore's bestseller list for many times.
Product features: This series is a "reading training" teaching aid for students from grade one in primary school to grade three in junior high school, which is suitable for all versions of teaching materials. Theme reading and gradual training are the biggest features of this product. In the content setting, we can follow the reading rules, improve reading literacy and infiltrate exercise skills, so it embodies the spirit of the new curriculum standard well. In the selection of articles, this reading series strives to pursue the first choice, paying special attention to the gold content of the articles, pursuing the readability and endurance of the articles, and ensuring that they are close to life and full of cultural connotations. Pay attention to reading standards, examine students' reading habits and abilities, and attach great importance to flexibility, development and diversification.
"Problem-solving knowledge list" series
Planner: Beijing Fun Art Line Book Planning Co., Ltd.
Press: Capital Normal University Press
Market performance: After three years of all-round creation, the series has been recognized by teachers and students, creating a brand-new writing mode of reference books. In the "Teacher Selection for Good Books" of China Education News in 2008, "List of Exercise Knowledge" was voted as the third of the five most valuable supplementary books by teachers all over the country. By mid-June, 2008, 5438+February, the sales code of "Problem Solving Knowledge List" had reached 220% of the same period last year.
Product features: "knowledge depends on practice list" is based on "knowledge depends on practice and test sites depend on list; Learning while practicing is an important feature. Taking knowledge point training and ability test as the main line, it subverts the existing mode and concept of traditional reference books and clearly puts forward the unique positioning of "the first reference book that can be practiced". This book takes the ability test as the leading factor, analyzes the hot spots and difficulties, and scientifically grasps the characteristics and development trend of college entrance examination questions, which is conducive to improving the comprehensive ability of candidates. Kang, a special political teacher in Beijing, believes that the sense of the times, pertinence, effectiveness and initiative are the biggest highlights of the "question-based knowledge list".
"Final+Monthly Examination" Examination Paper
Planner: Yiluxian (Beijing) Basic Education Research Center
Publishing House: China Workers Publishing House.
Market performance: "Final+Monthly Examination" (full version) was listed in March 2008, and the sales volume of new products and single products exceeded 80,000 copies, and the total sales volume exceeded10 million copies.
Product features: The final+monthly exam paper consists of three parts: monthly exam paper, final passing exam paper and final simulation exam paper. "Monthly examination paper" is the main variety of this series. It integrates the basic knowledge, key knowledge and key knowledge learned in one month, sets questions, and cooperates with the contents of various questions and required knowledge points in the textbook to achieve the effect of phased detection.
"Final Pass Examination Paper" is the core content of this series, and the final unit pass review method is adopted. Based on the teaching content of each unit, this paper focuses on the basic knowledge, important and difficult contents of this unit in order to consolidate the foundation and improve the ability.
"Final simulation test paper" is a complete final simulation test paper, and each book has 4 ~ 8 sets of simulation test papers. The editor will compile the examination questions strictly according to the final examination papers of various cities for many years, and make questions from the perspective of the final examination, so that students can enter the complete final examination practice realm.
New Curriculum Standard Synchronous Learning Series? "Optimized Learning Scheme" planning and releasing unit: Shandong Lanhai Tian Yun Culture Development Co., Ltd.
Publishing House: Jilin Education Publishing House
Market performance: The research-based learning series developed by Blue Ocean Tian Yun has won the recognition of readers for its precise positioning and excellent quality. By the end of June, 2008, 5438+ 10, the sales of the research series of "optimized learning scheme" alone reached 80 million yuan, and the high school series of "compulsory one" alone created nearly 20 million yuan, among which the sales of single products reached as high as186,000 copies, setting a new record for the company's synchronous book sales.
Product features: According to the intelligence, learning characteristics and teaching practice of students of different grades in junior high school and senior high school, the research series of "Optimizing Learning Plan" has published supplementary books for primary school, junior high school and senior high school respectively, which is the most complete version configuration on the market at present.
The primary school and junior high school of this series have subverted the traditional testing and training mode, and the style is simple, novel, scientific and practical. Its content is mainly exercises, training students at different levels and consolidating the basic knowledge that students must master; At the same time, it also pays attention to creating new artistic conception, with novel topics, reasonable gradient and multiple interpretations of answers, so that students can do the least and best questions and achieve the best results. Senior high school initiated the latest arrangement mode of "key explanation+proposition example+investigation prompt+complete analysis+borrowing questions". Briefly explain the main points and accurately point out the examples. Among them, the special lesson preparation column is very convenient for teachers to use in class. In addition, some books in senior high school are presented with books, which are in separate volumes to facilitate teaching tests.